Sweden Tourism Report - Business Monitor International - Industry Reports

Sweden Tourism Report

Sweden Tourism Report - Business Monitor International - Industry Reports
Sweden Tourism Report
Published Aug 06, 2016
29 pages — Published Aug 06, 2016
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Abstract:

BMI View: The outlook for Sweden s tourism market is relatively mixed. The inbound travel market is heavily reliant upon regional tourism, and as such Sweden is vulnerable to economic trends in the eurozone and throughout Scandinavia. ...The inbound travel market is heavily reliant upon regional tourism, and as such Sweden is vulnerable to economic trends in the eurozone and throughout Scandinavia. With growth in the region slowing, we have a subdued short-term outlook for the inbound travel market - though we do expect to see an uptick in international arrivals towards the end of the current forecast period, supported by extensive investment in accommodation infrastructure and widespread marketing campaigns. Latest updates Based on solid growth over the first half of ----, we have made a slight upwards revision to our forecasts for growth in the inbound travel market with arrivals expected to increase by -.- - still relatively slow growth - to reach -.-mn. ...It is therefore launching a series of pilot programmes for more sustainable tourism; better coordination of the main public sector agencies to improve tourism infrastructure; and more marketing of the country. This will help to support development of the tourism industry over the longer term, particularly as Sweden already presents a highly attractive investment environment to overseas developers.

...Total arrivals, --- (LHS) Total arrivals, ---, y-o-y (RHS) ---- ---- ----e ----f ----f ----f ----f ----f - -,--- -,--- -,--- -,--- - -- -.- - -.- e/f = BMI estimate/forecast. Source: National sources, BMI The vast majority of inbound visitors to Sweden come from other European markets, predominantly the Nordic states. ...In particular, there are plans to attract greater numbers of Indian and Chinese tourists, which will be boosted by the addition of new flight routes to the Asia Pacific region - such as the new flights to Hong Kong launched by Scandinavian Airlines (SAS) in September ----. At present the only non-European countries to make it into the top ten arrivals markets for Sweden are the United States, which sits in -th position in ---- with a forecast of around ---,--- arrivals, and China, which has crept into --th place with forecast arrivals of ---,---. Arrivals from China are expected to grow rapidly and the country will claim ninth place by the end of the forecast period. ...Arrivals from China are expected to grow rapidly and the country will claim ninth place by the end of the forecast period.

...The tourism sector in Sweden remains relatively underdeveloped compared to the potential of the country. This indicates that more can be done by public institutions - notably the Swedish Agency for Economic and Regional Growth (SAERG), which is responsible for tourism industry issues - to promote the country in order for Sweden to be able to compete with nearby Norway (with its fjords) and Denmark (with Copenhagen). ...

  
Source:
Document ID
2058-6663
Country
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Sweden Tourism Report" Aug 06, 2016. Alacra Store. Dec 04, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Sweden-Tourism-Report-2026-1799>
  
APA:
Business Monitor International - Industry Reports. (2016). Sweden Tourism Report Aug 06, 2016. New York, NY: Alacra Store. Retrieved Dec 04, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Sweden-Tourism-Report-2026-1799>
  
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