Serbia Information Technology Report 2016 - Business Monitor International - Industry Reports

Serbia Information Technology Report 2016

Serbia Information Technology Report 2016 - Business Monitor International - Industry Reports
Serbia Information Technology Report 2016
Published Nov 21, 2015
54 pages — Published Nov 21, 2015
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

Beyond ---- BMI s Country Risk team for Serbia forecasts much more robust economic growth, which will be supportive of a stronger IT market through household income growth (and additional purchasing power in global markets through dinar appreciation against the US dollar), and improved business sentiment. We forecast real GDP growth of will average -.- annually ---------, while real-term private final consumption growth is forecast to average -.- over the same period as unemployment declines from -- to -- . There will however be a slight drag from unfavourable demographics with Serbia s population forecast to decline from -.--mn in ---- to -.-mn in ----, as the active population as falls from --.- of the total to -- in ----. The introduction BMI s household income analysis to the ---- report provides additional detail, and we believe brings into focus the potential for the market to move to a faster growth trajectory in the later years of the forecast period as vendors tap the relatively low household PC penetration rate of -- in ---- (around -----pps below the EU average). Our analysis shows that in ---- Serbia will be characterised as a low-income market in a European context, with -- of households forecast to have incomes below USD-,---. ...There will also be an easing of price sensitivity in the mid-market as incomes grow and the dinar strengthens. Finally, though the premium segment (USD--,---+ annual household income) is not a prominent feature of the Serbian market, we to envisage the addition --,--- households to this income pool by ----, which will see additional opportunities for Apple and other vendors targeting the top of the income scale.

...In ---- the Serbian IT market will continue to be dependent on hardware sales at --.- of the total market, with PCs (desktops, notebooks and tablets) the largest component of the market. This reflects the underdevelopment of the IT market, with around -- of households in the country still lacking a computer and internet connection, and a stalling in progress towards reducing this total in ---- due to dinar depreciation. ...Enterprise demand for a range of software applications will grow in ---- in verticals including manufacturing, utilities the public sector, and communications. Adoption of cloud computing will add to growth momentum, but BMI cautions the outlook for Serbia s cloud market is weak compared to other Central and Eastern European markets due to the weakness of supporting network and datacentre infrastructure and a lack of demand for advanced services among Serbia s base of large enterprises. Enterprise demand for a range of software applications will grow in ---- in verticals including manufacturing, utilities the public sector, and communications.

...BMI forecasts IT spending will increase by -.- in ---- to a total of RSD--.-bn. This represents a turnaround from contraction in ---- and ----, but is slower than the growth rate we envisage for ---------. Although economic conditions are forecast to become less challenging in ----, economic growth will be anaemic - with real GDP growth of - and real private final consumption growth of just -.- forecast alongside real public spending growth of - . Meanwhile, the dinar is forecast to depreciate further to an average of RSD---.-/USD in ----, but this still represents a significant improvement over ---- when the dinar depreciated steeply from an average of RSD--.-/USD in ---- to RSD---.-/USD in ---- which eroded household purchasing power in global markets and diminished the affordability of imported products. Due to the marginal nature of the return to economic growth we do not expect ---- to see a high volume of deferred purchases being unlocked that dates back all the way through the period of Serbian underperformance to the global financial crisis. ...

  
Source:
Document ID
1752-4326
Industry
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Serbia Information Technology Report 2016" Nov 21, 2015. Alacra Store. Dec 08, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Serbia-Information-Technology-Report-2016-2026-224>
  
APA:
Business Monitor International - Industry Reports. (2015). Serbia Information Technology Report 2016 Nov 21, 2015. New York, NY: Alacra Store. Retrieved Dec 08, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Serbia-Information-Technology-Report-2016-2026-224>
  
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