Serbia Consumer Electronics Report - Business Monitor International - Industry Reports

Serbia Consumer Electronics Report

Serbia Consumer Electronics Report - Business Monitor International - Industry Reports
Serbia Consumer Electronics Report
Published Aug 13, 2016
55 pages — Published Aug 13, 2016
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Abstract:

Computer Hardware Sales: USD---mn in ---- to USD---mn in ----, corresponding to a CAGR of -.- . First-time buyer opportunities and pent-up replacement demand should be the basis for sustained growth, but there is downside if increasingly powerful smartphones cannibalise PC demand. AV Sales: USD---mn in ---- to USD---mn in ----, corresponding to a CAGR of -.- . There is also pent-up AV upgrade demand set to be tapped from ----, but with the digital camera market on a permanently lower trajectory as a result of smartphone cannibalisation, the segment will underperform over the medium term. Handset Sales: USD---mn in ---- to USD---mn in ----, corresponding to a CAGR of -.- . ...Handset Sales: USD---mn in ---- to USD---mn in ----, corresponding to a CAGR of -.- . There is still first-time smartphone upgrade momentum in Serbia, which trails much of the region in terms of penetration in ----, which will mean growth is much stronger than in the more saturated European markets over the medium term.

...We forecast total consumer electronics device spending in Serbia will increase by -.- in ---- to a total of USD---mn. Although dinar depreciation will again be a drag in a sluggish overall economic environment, we expect the market to emerge from the trough of ---- that was the second successive year of contraction, and the steepest as sales fell by -- . ...We forecast total consumer electronics device spending in Serbia will increase by -.- in ---- to a total of USD---mn. Although dinar depreciation will again be a drag in a sluggish overall economic environment, we expect the market to emerge from the trough of ---- that was the second successive year of contraction, and the steepest as sales fell by -- . We again forecast the handset segment will outperform in ---- where the strength of smartphone upgrade demand, greater necessity of handset ownership, lower average selling price of devices, operator promotions and the fact less of the price increase will have to be passed on to consumers due to wider margins will all act as a buffer against the squeeze on affordability. ...Although dinar depreciation will again be a drag in a sluggish overall economic environment, we expect the market to emerge from the trough of ---- that was the second successive year of contraction, and the steepest as sales fell by -- . We again forecast the handset segment will outperform in ---- where the strength of smartphone upgrade demand, greater necessity of handset ownership, lower average selling price of devices, operator promotions and the fact less of the price increase will have to be passed on to consumers due to wider margins will all act as a buffer against the squeeze on affordability.

...BMI View: We made a small upwards revision to the growth outlook for consumer electronics device spending in Serbia in the Q--- update to a CAGR of -.- over ---------. We expect stronger economic and consumption growth, coupled with dinar appreciation, to provide broad support for device spending through purchasing power gains to households. ...

  
Source:
Document ID
2040-9567
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Serbia Consumer Electronics Report" Aug 13, 2016. Alacra Store. Dec 08, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Serbia-Consumer-Electronics-Report-2026-1390>
  
APA:
Business Monitor International - Industry Reports. (2016). Serbia Consumer Electronics Report Aug 13, 2016. New York, NY: Alacra Store. Retrieved Dec 08, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Serbia-Consumer-Electronics-Report-2026-1390>
  
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