Romania Tourism Report - Business Monitor International - Industry Reports

Romania Tourism Report

Romania Tourism Report - Business Monitor International - Industry Reports
Romania Tourism Report
Published Sep 10, 2016
35 pages — Published Sep 10, 2016
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Abstract:

Demand is reportedly rising at Romania s seaside resorts, with the Romanian Tourism Employers Federation noting that bookings surged in August ---- as Romania benefits from a downturn in travel to Crimea as a result of the ongoing conflict in Ukraine and tensions with Russia. The rise in visitors looks set to boost investment in accommodation with capacity in the area expected to grow by - in ----. ...The rise in visitors looks set to boost investment in accommodation with capacity in the area expected to grow by - in ----. Despite receiving approval from the European Commission to join the Schengen Zone in April ----, which allows for visa free travel throughout member states, Romania s accession to the scheme remains blocked by opposition from states France and Germany and is unlikely to progress in the near-term. While this continues to hamper the arrivals market, we do note that air travel connections to Romania continue to improve. ...Overall we expect total arrivals to Romania to increase by -.- in ---- to reach -.-mn, up from -.-mn in ----. Although positive growth, Romania continues to lag behind regional competitors, particularly in terms of attracting affluent and higher-spend visitors from markets further afield.

...Romania s tourism market is considerably less developed than those of its regional peers such as Hungary or the Czech Republic, which have successfully developed reputations as attractive short haul and city break destinations for many Western European source markets as well as markets further afield in North America and Asia. Poor transport infrastructure and an inability to raise the profile of Romania internationally (especially within richer countries) has limited the development of the country s tourism industry. ...Poor transport infrastructure and an inability to raise the profile of Romania internationally (especially within richer countries) has limited the development of the country s tourism industry. Romania does, however, have a lot to offer potential visitors, with both seaside resorts and ski resorts attracting numerous domestic and international visitors, meaning the tourism sector can avoid seasonal slumps, as well as offer attractive and cosmopolitan city destinations. Hampering tourism industry growth is a weak transport infrastructure network and fewer quality hotel options compared to neighbouring markets. ...Hampering tourism industry growth is a weak transport infrastructure network and fewer quality hotel options compared to neighbouring markets. Investment in these sectors over the long term will help to support sustainable growth in international arrivals and Romania certainly has the potential to become one of the leading regional destinations.

...Romania has a broad range of attractions to offer potential visitors, however the market has suffered in recent years due to a negative safety perception and visa barriers which make Romania less accessible than other regional markets. An effort to open up the country to newer source markets such as China can be seen by the relaxing of these visa constraints. ...

  
Source:
Document ID
1747-8979
Country
Industry
Format:
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Romania Tourism Report" Sep 10, 2016. Alacra Store. Dec 02, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Romania-Tourism-Report-2026-336>
  
APA:
Business Monitor International - Industry Reports. (2016). Romania Tourism Report Sep 10, 2016. New York, NY: Alacra Store. Retrieved Dec 02, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Romania-Tourism-Report-2026-336>
  
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