Namibia Tourism Report - Business Monitor International - Industry Reports

Namibia Tourism Report

Namibia Tourism Report - Business Monitor International - Industry Reports
Namibia Tourism Report
Published Sep 10, 2016
31 pages — Published Sep 10, 2016
Price US$ 1,295.00  |  Buy this Report Now

About This Report

  
Abstract:

Total tourism arrivals to Namibia reached just under -.-mn, a small market compared to regional powerhouse South Africa. Low energy and commodity prices, combined with consumer confidence issues in European source markets, have created somewhat difficult market conditions for Namibia, which is dependent on a few core source markets. ...Low energy and commodity prices, combined with consumer confidence issues in European source markets, have created somewhat difficult market conditions for Namibia, which is dependent on a few core source markets. In order to address this problem, the Namibian Tourist Board has hosted a digital marketing seminar for local tourism companies to help them better utilise online marketing tools, and schemes such as this are important for the country in helping establish it as an attractive and competitive tourism destination in the region. Arrivals are expected to see an uptick in ----, growing by -.- to reach just under -.-mn. ...This growth will be supported by investment in more widespread marketing campaigns, as well as short-term boosts in travel following Namibia s growing reputation as a film location. Improvements in transport infrastructure will also support growth, such as the planned expansion of Hosea Kutako

...< ALACRA META ABSTRACT>BMI View: The growth outlook for Namibia s tourism industry remains broadly positive. International visitor numbers are rising, supported by an increasingly broad range of direct air travel connections as well as government investment in cross-border marketing campaigns. ...International visitor numbers are rising, supported by an increasingly broad range of direct air travel connections as well as government investment in cross-border marketing campaigns. While the hotel market is underdeveloped, particularly in comparison to the most established regional market (South Africa), we are seeing more investor interest in the hotel sector and the country is already home to several luxury safari lodges which attract affluent and high-spend visitors. Visitor numbers are currently forecast to rise steadily, boosting tourism-related spending and hotel industry value and making Namibia an increasingly attractive investment destination. ...Total arrivals, ---, y-o-y -.- --.- -.- -.- -.- -.- -.- -.-

...Neighbouring countries from Sub-Saharan Africa account for the majority of arrivals to Namibia, and arrivals from Africa as a whole account for around -- of the inbound tourism market. This will remain the case throughout the forecast period, though arrivals from Europe, currently the second largest source market, are also expected to record positive growth. ...This will remain the case throughout the forecast period, though arrivals from Europe, currently the second largest source market, are also expected to record positive growth. As countries in Europe (such as Germany and the Netherlands) have historical ties to many countries in southern Africa it is very likely that it will remain the number two source market in the long term with Asia or North America unlikely to come close to overtaking it. Travel connections are improving, with Dutch airline KLM announcing plans to launch a new direct flight route to Namibia in October ----, facilitating travel from many European markets to the country. ...

  
Source:
Document ID
2055-4508
Country
Industry
Format:
PDF Adobe Acrobat
Buy Now

Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

About the Author


Cite this Report

  
MLA:
Business Monitor International - Industry Reports. "Namibia Tourism Report" Sep 10, 2016. Alacra Store. Dec 07, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Namibia-Tourism-Report-2026-1590>
  
APA:
Business Monitor International - Industry Reports. (2016). Namibia Tourism Report Sep 10, 2016. New York, NY: Alacra Store. Retrieved Dec 07, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Namibia-Tourism-Report-2026-1590>
  
US$ 1,295.00
$  £  
Have a Question?

Any questions about the report you're considering? Our Customer Service Team can help! Or visit our FAQs.

More Research

Search all our Market Research from one place.