Kenya Tourism Report - Business Monitor International - Industry Reports

Kenya Tourism Report

Kenya Tourism Report - Business Monitor International - Industry Reports
Kenya Tourism Report
Published Sep 24, 2016
33 pages — Published Sep 24, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Total Arrivals (---------) Total arrivals, --- Total arrivals, ---, y-o-y ---- ---- ----e ----f ----f ----f ----f ----f - --- -,--- -,--- --- --- --- - -- -- e/f = BMI estimate/forecast. Source: National sources, BMI Europe is set to remain the largest regional source market for Kenya, with ---,--- arrivals expected in ----, followed by Africa on ---,---, Asia Pacific with ---,--- and North America on ---,---. Arrivals from all regions are expected to increase over the five years to ----. This can be attributed to an exchange rate that favours developed markets, increased charter flights from the EU and increasingly open travel links between Kenya and the US. Kenya is progressively also being seen as one of the preferred top tourist destinations in Africa by high-end travellers who come from developed source markets. Up to ----, the strongest growth from individual regions will come from the Middle East. ...Visitor numbers are rising again following the removal of most travel advisory warnings and are expected to grow over the remainder of the forecast period - though this is dependent upon the economic health of the UK in the wake of the Brexit vote.

...Kenya s tourism market offers significant long-term growth potential. Numerous nature reserves and an attractive coastline mean the country could compete with established markets such as South Africa as a combination beach and safari holiday destination. Vital to the future of the market is an improvement in the security environment. As well as encroachments from neighbouring Somalia, rising ethnic tensions with Kenya are also cause for concern and the market is still recovering from several terrorist attacks since ---- which deterred visitors from many markets. The growth potential of the market has caught the attention of investors and we are seeing an increase in luxury tourism and accommodation which could prove a draw for more affluent and high-spend visitors. ...The tourism industry s recovery has been, and will continue to be, highly supported by the government s and tourism board s vigorous campaigns to boost interest among both local and foreign tourists. However, as Kenya is still vulnerable to uncertainty, it is necessary to leave room for downside risks that may occur in the course of the next five to -- years.

...We forecast tourism arrivals to increase in ----, beginning to reverse a trend that has been evident since ----. Inbound arrivals will rise to over ---,--- in ----, up from ---,---mn in ----. ...

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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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Business Monitor International - Industry Reports. "Kenya Tourism Report" Sep 24, 2016. Alacra Store. Oct 28, 2016. <>
Business Monitor International - Industry Reports. (2016). Kenya Tourism Report Sep 24, 2016. New York, NY: Alacra Store. Retrieved Oct 28, 2016 from <>
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