Ireland Telecommunications Report - Business Monitor International - Industry Reports

Ireland Telecommunications Report

Ireland Telecommunications Report - Business Monitor International - Industry Reports
Ireland Telecommunications Report
Published May 20, 2016
55 pages — Published May 20, 2016
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Abstract:

The overall market will stay stable until ----, after a year of volatility following the merger between - and O-. This led to many inactive prepaid subscriptions being discounted in the market, allied by a decline in the traditionally strong dedicated mobile broadband market. ...We have upgraded our forecasts for -/-G, following new data from regulator ComReg which indicated greater growth than expected. This means we believe that --.- of all mobile subscriptions will be of -/-G in ----, fuelled by the greater availability of smartphones, network investments and operators focus on premium strategies. There is room left for migration from -G to -G, which will not impact our forecasts, with video a clear option. ...Furthermore, we do not expect any further downside risks from lower mobile termination rates before ----, though this will be adjusted if circumstances change.

...BMI View: Bundling of fixed and mobile products is a critical strategy as it lowers churn and enables operators to sell new services to their customers. Operators are investing in advanced fixed and mobile services, such as -G, VDSL and fibre to attract consumers onto their platforms, while the market has become more convergent, with Vodafone launching its TV service to join eir and Virgin Media in potentially offering quad-play. ...BMI View: Bundling of fixed and mobile products is a critical strategy as it lowers churn and enables operators to sell new services to their customers. Operators are investing in advanced fixed and mobile services, such as -G, VDSL and fibre to attract consumers onto their platforms, while the market has become more convergent, with Vodafone launching its TV service to join eir and Virgin Media in potentially offering quad-play. We retain our view that higher levels of advanced technological uptakes going forward are crucial to market growth as operators offer innovative services to attract new customers and to retain existing clientele in both, especially as the potential for deepening remains strong, with many users still on ...Operators are investing in advanced fixed and mobile services, such as -G, VDSL and fibre to attract consumers onto their platforms, while the market has become more convergent, with Vodafone launching its TV service to join eir and Virgin Media in potentially offering quad-play. We retain our view that higher levels of advanced technological uptakes going forward are crucial to market growth as operators offer innovative services to attract new customers and to retain existing clientele in both, especially as the potential for deepening remains strong, with many users still on

...BMI View: We retain our opinion that advanced technologies will drive the wireline and wireless markets, through uptake of services using VDSL, fibre and LTE networks. Convergence will also stabilise the sector, especially in fixed-voice services, as the increased saturation of the market means that operators are looking to retain customers and upsell them new services to improve their bottom line. ...

  
Source:
Document ID
1757-1545
Industry
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Ireland Telecommunications Report" May 20, 2016. Alacra Store. Dec 03, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Ireland-Telecommunications-Report-2026-743>
  
APA:
Business Monitor International - Industry Reports. (2016). Ireland Telecommunications Report May 20, 2016. New York, NY: Alacra Store. Retrieved Dec 03, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Ireland-Telecommunications-Report-2026-743>
  
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