Iran Consumer Electronics Report - Business Monitor International - Industry Reports

Iran Consumer Electronics Report

Iran Consumer Electronics Report - Business Monitor International - Industry Reports
Iran Consumer Electronics Report
Published Sep 10, 2016
61 pages — Published Sep 10, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

We lowered the growth outlook for total consumer electronics device spending - including PCs and accessories, mobile handsets, TV sets, digital cameras and audio devices - and now envisage a USD contraction of -.- to USD-.--bn. A weaker rial is a negative for all three segments in ---- through reduced affordability, because although Iran does have a substantial domestic assembly industry, higher costs will be passed on from the increase in component costs. ...We lowered the growth outlook for total consumer electronics device spending - including PCs and accessories, mobile handsets, TV sets, digital cameras and audio devices - and now envisage a USD contraction of -.- to USD-.--bn. A weaker rial is a negative for all three segments in ---- through reduced affordability, because although Iran does have a substantial domestic assembly industry, higher costs will be passed on from the increase in component costs. The lower outlook adopted in the Q--- update is mainly in the computer hardware segment where retailers reported weak demand for PCs in H---, including desktops, notebooks and tablets. ...There is evidence from many emerging markets that consumers are substituting PC spending, particularly tablets, for smartphones, and we believe this is also the case in Iran. Although the overall outlook for device sales is quite weak in Iran in ----, positive signs are emerging as a result of the easing of the sanctions that have restricted the development of the Iranian consumer electronics

...BMI View: The Iranian consumer electronics market is forecast to exhibit fairly strong growth from ----, with twin support from a stronger economic environment and an easing of sanctions. This should see vendors able to tap into low penetration rates, but this will depend on the development of logistics and retail within the country. ...This should see vendors able to tap into low penetration rates, but this will depend on the development of logistics and retail within the country. As a result the outlook is still subject to uncertainty, not only due to the high level of political risk and the oil price outlook, but also operating challenges in a market where tariffs are high and special interests could resist liberalisation in certain areas of the devices market. Our core scenario is however for steady progress in this regard, and we forecast total spending will increase at a CAGR of -.- over ---------. ...As a result the outlook is still subject to uncertainty, not only due to the high level of political risk and the oil price outlook, but also operating challenges in a market where tariffs are high and special interests could resist liberalisation in certain areas of the devices market. Our core scenario is however for steady progress in this regard, and we forecast total spending will increase at a CAGR of -.- over ---------.

...BMI View: We expect that the Iranian consumer electronics market will move into a stronger era of growth from ---- as a result of the easing of sanctions that will contribute to stronger economic performance and increase competition as international vendors re-enter the market. We forecast that this shift will support a device spending CAGR of -.- over ---------, but caution that downside risk is still significant due to the potential for further oil price declines. ...

  
Source:
Document ID
2040-9605
Country
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Iran Consumer Electronics Report" Sep 10, 2016. Alacra Store. Dec 07, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Iran-Consumer-Electronics-Report-2026-906>
  
APA:
Business Monitor International - Industry Reports. (2016). Iran Consumer Electronics Report Sep 10, 2016. New York, NY: Alacra Store. Retrieved Dec 07, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Iran-Consumer-Electronics-Report-2026-906>
  
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