Germany Telecommunications Report - Business Monitor International - Industry Reports

Germany Telecommunications Report

Germany Telecommunications Report - Business Monitor International - Industry Reports
Germany Telecommunications Report
Published Sep 10, 2016
58 pages — Published Sep 10, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

Despite an improvement in ----, following a one-off loss in ---- after the merger between O- and E- Plus, we do not expect much organic growth in the German mobile market. Operators focus is on premium services, improving the penetration of smartphones and LTE services for instance, as well as improving their share of post-paid subscribers, in order to improve loyalty and deepen their customer base with new services. ...The focus on premium services is the main driver behind our -/-G forecast, expecting it to reach --.- of the entire market by ----. The German market will continue to develop into two opposite trends: premium users who will use advanced services and who will also be the prime target for converged offers, and good-enough users who will continue to see mobile services as a basic means of communication. The latter segment will be led by alternative players, such as no-frills mobile virtual network operators (MVNO). ...The latter segment will be led by alternative players, such as no-frills mobile virtual network operators (MVNO). A further softening of average revenue per user (ARPU) has been forecast as we believe that competition from MVNOs and low-cost prepaid segments of the market will factor into the overall ARPU picture.

...The mobile market increased y-o-y in ----, as the losses experienced in ---- following the merger between O- and E-Plus were a one-off event. However, we still expect limited growth until ----. ...However, we still expect limited growth until ----. Regulator data show that -/-G subscriptions increased from --.-mn to --.-mn between ---- and ----, a trend we expect to continue, with advanced subscriptions making up --.- of all mobile subscriptions by ----. The fixed voice market, while resilient, continues to face competition from mobile voice, but the rise of convergence and more advanced networks will drive demand in the broadband market, which we expect to reach --.--mn by ----. ...Regulator data show that -/-G subscriptions increased from --.-mn to --.-mn between ---- and ----, a trend we expect to continue, with advanced subscriptions making up --.- of all mobile subscriptions by ----. The fixed voice market, while resilient, continues to face competition from mobile voice, but the rise of convergence and more advanced networks will drive demand in the broadband market, which we expect to reach --.--mn by ----.

...Nevertheless, the fact that post-paid users are increasing and prepaid users are declining on a quarterly basis is a positive development. We believe there could still be a sizeable amount of inactive prepaid SIM cards in the German mobile market. ...

  
Source:
Document ID
1748-4545
Country
Industry
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Germany Telecommunications Report" Sep 10, 2016. Alacra Store. Dec 02, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Germany-Telecommunications-Report-2026-321>
  
APA:
Business Monitor International - Industry Reports. (2016). Germany Telecommunications Report Sep 10, 2016. New York, NY: Alacra Store. Retrieved Dec 02, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Germany-Telecommunications-Report-2026-321>
  
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