Germany Consumer Electronics Report - Business Monitor International - Industry Reports

Germany Consumer Electronics Report

Germany Consumer Electronics Report - Business Monitor International - Industry Reports
Germany Consumer Electronics Report
Published Aug 30, 2016
62 pages — Published Aug 30, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

We forecast a stabilisation of the German consumer electronics market in Germany in ---- even with the downside of Brexit, as relative euro stability and technology trends support a stronger domestic demand dynamic. We forecast total spending will contract by just -.- in ---- to a value of USD--.-bn, a marked improvement over the -- USD contraction in ----. ...Demand across device segments was hit asymmetrically by euro depreciation, with the handset segment market faring much better than the rest of the market. The higher average selling price of devices, the lesser necessity of device replacement and narrower margins for vendors and retailers meant price increases were passed on to a greater degree, negatively impacting demand. However, in ---- we expect the handset segment to underperform as a result of the steep drop off in first-time buyers entering the market which will result in a small volume contraction as vendors are forced to adapt to a replacement centric market. ...The higher average selling price of devices, the lesser necessity of device replacement and narrower margins for vendors and retailers meant price increases were passed on to a greater degree, negatively impacting demand. However, in ---- we expect the handset segment to underperform as a result of the steep drop off in first-time buyers entering the market which will result in a small volume contraction as vendors are forced to adapt to a replacement centric market.

...Euro appreciation has upside potential for PC replacement spending over the medium term, particularly hybrid notebooks, but increasingly powerful smartphones could cannibalise some of these sales. ...Demand will continue to fluctuate with major sports events that concentrate TV set upgrades, but with the digital camera market still in decline we expect AV will be the underperforming segment over the medium term. ...A saturated smartphone market means much slower growth versus the period up to ---- when large number of first-time smartphone buyers was the primary engine of growth.

...BMI View: We forecast a second successive year of decline in German consumer electronics spending in ----, but still a significant improvement over market conditions in ----. US dollar appreciation hit consumer electronics spending through higher local currency prices in Germany in ----, which exacerbated negative technology trends, but both the euro-USD exchange rate and technology trends are less hostile in ---- and will contribute to improved performance even with the downside introduced as a result of Brexit. ...BMI View: We forecast a second successive year of decline in German consumer electronics spending in ----, but still a significant improvement over market conditions in ----. US dollar appreciation hit consumer electronics spending through higher local currency prices in Germany in ----, which exacerbated negative technology trends, but both the euro-USD exchange rate and technology trends are less hostile in ---- and will contribute to improved performance even with the downside introduced as a result of Brexit. The medium-term outlook is buoyed by our forecast for euro appreciation from ----, but volume growth potential is limited due to the maturity of the German market where vendors will be reliant on replacement spending. ...US dollar appreciation hit consumer electronics spending through higher local currency prices in Germany in ----, which exacerbated negative technology trends, but both the euro-USD exchange rate and technology trends are less hostile in ---- and will contribute to improved performance even with the downside introduced as a result of Brexit. The medium-term outlook is buoyed by our forecast for euro appreciation from ----, but volume growth potential is limited due to the maturity of the German market where vendors will be reliant on replacement spending.

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Source:
Document ID
2058-6582
Country
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Germany Consumer Electronics Report" Aug 30, 2016. Alacra Store. Dec 02, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Germany-Consumer-Electronics-Report-2026-1802>
  
APA:
Business Monitor International - Industry Reports. (2016). Germany Consumer Electronics Report Aug 30, 2016. New York, NY: Alacra Store. Retrieved Dec 02, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Germany-Consumer-Electronics-Report-2026-1802>
  
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