Bulgaria Information Technology Report 2016 - Business Monitor International - Industry Reports

Bulgaria Information Technology Report 2016

Bulgaria Information Technology Report 2016 - Business Monitor International - Industry Reports
Bulgaria Information Technology Report 2016
Published Apr 30, 2016
63 pages — Published Apr 30, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

BMI forecasts the value of the IT market will increase by -.- in ----, with the total market value expected to reach BGN-.-bn. We envisage acceleration in IT spending growth in ---- after the market was squeezed in ---- by sharp lev depreciation from an average of BGN-.-/USD in ---- to BGN-.-/USD in ---- that eroded Bulgarian purchasing power for imported products and solutions, as well as undermining economic confidence levels. ...BMI forecasts the value of the IT market will increase by -.- in ----, with the total market value expected to reach BGN-.-bn. We envisage acceleration in IT spending growth in ---- after the market was squeezed in ---- by sharp lev depreciation from an average of BGN-.-/USD in ---- to BGN-.-/USD in ---- that eroded Bulgarian purchasing power for imported products and solutions, as well as undermining economic confidence levels. There will be further lev depreciation in ----, but to nothing like the extent of ----, and in addition we forecast real GDP growth will accelerate to -.- in ----, up from -.- in ----, while real private final consumption is forecast to increase to -.- from -.- in ----. ...Currency stabilisation will help counter the squeeze from high price sensitivity in the retail market, as well as unlocking some deferred purchases from ----. Nonetheless, we still expect the IT hardware market to record slower growth than the software and services segments.

...The mixed economic is captured in BMI s household income forecast, introduced in the ---- update. In ---- Bulgaria will remain a low income market in a European context, with --.- of households forecast to have incomes below USD-,--- - the level we consider the threshold for consumer electronics market participation due to a lack of purchasing power ( with the exception of -G handsets and low-end smartphones). ...The mixed economic is captured in BMI s household income forecast, introduced in the ---- update. In ---- Bulgaria will remain a low income market in a European context, with --.- of households forecast to have incomes below USD-,--- - the level we consider the threshold for consumer electronics market participation due to a lack of purchasing power ( with the exception of -G handsets and low-end smartphones). The household income profile of Bulgaria is forecast to strengthen over the medium term with a migration of households to higher income levels - with the number of households forecast to have incomes below USD-,--- forecast to decline by around a third. ...The household income profile of Bulgaria is forecast to strengthen over the medium term with a migration of households to higher income levels - with the number of households forecast to have incomes below USD-,--- forecast to decline by around a third. It should however be noted that our household income analysis also captures the contraction in the number of households in Bulgaria, which will be a drag on consumer electronics spending, particularly as those emigrating are most likely to be relatively affluent urban young rather than the poorest in society.

...BMI View: The Bulgarian IT market has considerable growth potential as it is one of the least developed in Europe in terms of device and solution penetration rates in the retail and enterprise markets, which offers vendors scope for strong growth as it converges towards the European average. In the enterprise segment, penetration of enterprise software is significantly below the regional average - an opportunity that could be tapped as lower-cost cloud solutions become more widely available. ...

  
Source:
Document ID
1750-5003
Country
Industry
Industry
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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MLA:
Business Monitor International - Industry Reports. "Bulgaria Information Technology Report 2016" Apr 30, 2016. Alacra Store. Dec 10, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Bulgaria-Information-Technology-Report-2016-2026-615>
  
APA:
Business Monitor International - Industry Reports. (2016). Bulgaria Information Technology Report 2016 Apr 30, 2016. New York, NY: Alacra Store. Retrieved Dec 10, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Bulgaria-Information-Technology-Report-2016-2026-615>
  
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