Brazil Consumer Electronics Report - Business Monitor International - Industry Reports

Brazil Consumer Electronics Report

Brazil Consumer Electronics Report - Business Monitor International - Industry Reports
Brazil Consumer Electronics Report
Published Jun 18, 2016
69 pages — Published Jun 18, 2016
Price US$ 1,295.00  |  Buy this Report Now

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Abstract:

The economic environment will continue to be challenging for device vendors in Brazil in ----. The market will remain depressed due to further real depreciation and recession forecast by our Country Risk team for Brazil. We believe real GDP will contract by --.- in ----, while the real will depreciate further from an average of BRL-.-/USD in ---- to BRL-.-/USD in ----. This will undermine confidence as well as reduce Brazilian purchasing power in global markets - ie, for imported devices - but is nonetheless a significant improvement over ----, and under our core scenario this will be sufficient to at least return the market to growth in local currency terms in ----. The improvement in ---- will primarily be in the handset segment, with computer hardware and AV spending both forecast to contract again in local currency terms. ...The improvement in ---- will primarily be in the handset segment, with computer hardware and AV spending both forecast to contract again in local currency terms.

...BMI View: The Brazilian consumer electronics market suffered significant decline in ---- by approximately --.- in local currency terms and more than -- in US dollar terms due to a sharp depreciation of the real against the US dollar and a domestic macroeconomic recessionary environment. The events of ---- resulted in widespread deferred purchases and substitutions for cheaper alternatives. The outlook is better for ----, but we forecast another year of contraction due to further depreciation. From ----, we expect a return to growth, sufficient to compensate for contraction in ----, reaching USD--.-bn in ----. Improved consumer confidence and currency appreciation will return the market to a growth trajectory based on rising purchasing power as vendors tap relatively low penetration rates, as well as unlock deferred purchases from ---- and ----. ...From ----, we expect a return to growth, sufficient to compensate for contraction in ----, reaching USD--.-bn in ----. Improved consumer confidence and currency appreciation will return the market to a growth trajectory based on rising purchasing power as vendors tap relatively low penetration rates, as well as unlock deferred purchases from ---- and ----.

...A sharp deterioration in Brazilian purchasing power resulted in a collapse in demand for computer hardware, which means there is pent-up demand that will boost growth rates once economic conditions improve. ...Cannibalisation of digital camera volumes mean the AV market will not return to previous highs, but TV set replacement and upgrade spending will nonetheless put the market on a much stronger trajectory compared to -------. ...

  
Source:
Document ID
2040-9362
Country
Industry
Format:
PDF Adobe Acrobat
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Business Monitor International - Industry Reports—Established in 1984, Business Monitor International is a leading online publisher of specialist business information on global emerging markets. Business Monitor's range of quarterly services covers political risk, finance, macroeconomic performance, outlook and forecast, industry sectors and the business operating environment. Each Industry Report has been researched at source, and features latest-available data covering production, sales, imports and exports; 5-year industry forecasts through end-2012; company rankings and competitive landscapes for multinational and local manufacturers and suppliers; and analysis of latest industry developments, trends and regulatory changes.

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Cite this Report

  
MLA:
Business Monitor International - Industry Reports. "Brazil Consumer Electronics Report" Jun 18, 2016. Alacra Store. Dec 05, 2016. <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Brazil-Consumer-Electronics-Report-2026-840>
  
APA:
Business Monitor International - Industry Reports. (2016). Brazil Consumer Electronics Report Jun 18, 2016. New York, NY: Alacra Store. Retrieved Dec 05, 2016 from <http://www.alacrastore.com/storecontent/Business-Monitor-International-Industry-Reports/Brazil-Consumer-Electronics-Report-2026-840>
  
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