Report title: Netflix Inc.
from S&P Credit Research
2381 word report published Nov 06, 2009

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Abstract: Strong position in movie rentals Good cash flow generation capabilities Participation in the highly competitive home entertainment industry Dependence of business on decisions made by movie studios Potential for DVD rental to decline precipitously due to increasing demand for broadband delivered movies The ratings on Netflix Inc. reflect the risks of operating in a mature and declining video rental industry, the company's dependence on decisions made by movie studios, and the technology risks associated with delivery of video movies to the home. Netflix's good market position, though in a declining sector, good cash flow generating capabilities, ability to grow its subscriber base, and low leverage all help mitigate these risks. Netflix is the No. 1 player in the by-mail video

Brief Excerpt: RESEARCH Ratings Definitions Netflix Inc. Publication date: 06-Nov-2009 Primary Credit Analyst: Diane Shand, New York (1) 212-438-7860; diane_shand@standardandpoors.com Major Rating Factors Corporate Credit Rating ##-/Stable/-- View...

Report Type: Full Report
Issuer: Netflix Inc
GICS: Internet Retail (25502020)
Sector: Global Issuers
Country: United States
Region: United States
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