Report title: McDonald's Corp.
from S&P Credit Research
3475 word report published Sep 14, 2009

Price $400.00 available for immediate download
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Abstract: Dominant company in quick service restaurant sector; Excellent worldwide brand recognition; Strong free cash flow; and Excellent access to capital. Operates in an intensely competitive industry; and Uses a large portion of its cash flow to enhance shareholder value. The ratings on Oak Brook, Ill.-based McDonald's Corp. reflect its worldwide leadership in the quick-service sector of the restaurant industry, its consistent and solid operating performance since 2003, and its strong financial flexibility. The company's participation in the intensely competitive quick-service restaurant sector partially mitigates these strengths. Oak Brook, Ill.-based McDonald's holds the world's No. 1 position in terms of restaurant sales. The company possesses substantial business strengths because of its strong brand recognition, prime real estate locations, and marketing power.

Brief Excerpt: RESEARCH Ratings Definitions McDonald's Corp. Publication date: 14-Sep-2009 Primary Credit Analyst: Jackie E Oberoi, New York (1) 212-438-2895; jackie_oberoi@standardandpoors.com Major Rating Factors Corporate Credit Rating A/Stable/A-1...

Report Type: Full Report
Ticker: MCD
Issuer: McDonald's Corp.
GICS: Restaurants (25301040)
Sector: Global Issuers, Structured Finance
Country: United States
Region: United States
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Price: $400.00



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