Facebook recently announced that 65 million users access its services via mobile phone, while Orange Social Life and Vodafone 360 are the latest initiatives of operators in the mobile Social Computing space. Indeed, mobile social activity is more than just accessing social networking sites while on the go. Mobile has the potential to become the hub of Social Computing activities and offer more than just a complementary PC experience. Mobile phones will increasingly become the glue that holds the social graph together, offering immediacy and presence, location, and context to interact with the real world as well as creation tools. The always on mobile connected handset is what frees social from the chains for the PC and thrusts it into the social real world. Agenda: What is the reality of mobile Social Computing in Europe? How is the market likely to evolve in the coming years? Which players are the best place to tap into consumers' social address books? Vendors mentioned: AirG, Apple, AOL, BuzzCity, Facebook, GoFresh, Microsoft, MySpace, Nokia, Orange, RIM, Telefonica 02, Vodafone, Yahoo!
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