Why Europeans Don't Buy Financial Products Online

Report title:

from Forrester
5 page (2152 word) report published Jun 22, 2007

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A majority of European financial buyers with Net access don't buy financial products online. The main reasons are that they seek confirmation from a real person, don't trust the Web with personal details, or simply find it too difficult. Customer experience professionals can tackle each of these barriers that stop financial buyers applying online with site and cross-channel design tactics.

Report Type:

Trends

Source:

Forrester Research, Inc.

Author:

Tim van Tongeren

Subtitle:

And How Web Design Can Help Remove The Barriers

Contributors:

Jaap Favier; Benjamin Ensor; Lauriane Camus

Primary Role:

Customer Experience

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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