Who Will Pay For Online Content? - Forrester

Report title: Who Will Pay For Online Content?

from Forrester
7 page (2823 word) report published Nov 04, 2009

Price $749.00 available for immediate download

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About Forrester

Despite widespread gloom, it appears that European Internet users are willing to pay for certain kinds of online content, including music, movies, and eBooks, although none of these markets is anywhere near maturity. Understanding how and where current and potential buyers of movies, for example, consume media online will help consumer product strategists build a successful premium service in what is set to be a crowded marketplace in 2010. The popularity of multitasking among online movie buyers indicates the importance of integrating both social tools and a coherent multiplatform approach to maximize the paying audience in the future.

Report Type:

Trends

Source:

Forrester Research, Inc.

Author:

Nick Thomas

Subtitle:

Integrate Social Media To Attract European Online Movie Buyers

Contributors:

Mark Mulligan; Erik Hood

Primary Role:

Consumer Product Strategy

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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