Recent media flare-ups about privacy and cookies should make Web analytics users wary. The conditions are ripe for a backlash against Web analytics, which could result in clumsy regulation of how firms collect clickstream data and what they can do with it. Firms must ensure that they're well on the right side of this issue to avoid being tried in the press and labeled as anti-privacy or anti-consumer.

Report Type: Best Practices
Source: Forrester
Author: Bob Chatham
Free Sample: Click Here to Download

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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.