Report title: US eCommerce Forecast, 2008 To 2013
from Forrester
13 page (3354 word) report published Feb 02, 2009

Price $749.00 available for immediate download
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US non-travel eCommerce sales grew by 13% from 2007 to 2008 and are expected to grow 11% in 2009. These figures represent a significant slowdown in growth from 2007, when online sales were 18% higher than in 2006. Much of the slowdown in growth is due to consumer confidence issues, which will weigh down eCommerce sales for much of 2009. Despite the deceleration in growth, Web sales are nonetheless expected to be positive as eCommerce continues to capture market share from brick-and-mortar stores. The Web channel has been relatively successful because it is a destination for consumers to find low prices and it is perceived to be more convenient than shopping in stores.

Report Type: Trends
Source: Forrester Research, Inc.
Author: Sucharita Mulpuru
Subtitle: The Economic Meltdown Guarantees A Slowdown Of Growth In 2009
Contributors:  Patti Freeman Evans; Vikram Sehgal; Peter Hult; Cristina Bugnaru; Brendan McGowan
Primary Role: eBusiness & Channel Strategy
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