With many American financial institutions struggling, it will surprise no one to hear that Americans are showing signs of pessimism and uncertainty about the national economy. A recent Forrester survey found that only one-third of Americans are optimistic about the nation's economic fortunes in the next year. Most are spending less money than they did a year ago. Surprisingly, many remain positive about the prospects for their personal financial situation.

Report Type: Trends
Source: Forrester Research
Author: Benjamin Ensor; Peter Wannemacher
Subtitle: Younger And Higher-Income Consumers Are More Optimistic
Contributors:  Carlton A. Doty; Courtney Tincher
Primary Role: Consumer Market Research
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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.