Report title: The Marketing Of Market Research: Successful Communication Builds Influence
from Forrester
13 page (4161 word) report published Nov 04, 2009

Price $749.00 available for immediate download
Report Overview
 
Search Inside
 
About Forrester

One of the biggest challenges that market researchers face is to show the added value of market research to the company and to gain influence at the executive level. To increase visibility, market researchers need to communicate constantly, consistently, and effectively what they're doing and how that affects the organization, whether it is through in-person meetings, phone calls, emails, or Web 2.0 outreach like blogs or wikis. To structure this process, market researchers need to design a communication plan covering the distribution of research insights to the different target audiences and implement a feedback system for tracking usage and relevance.

Report Type: Best Practices
Source: Forrester Research, Inc.
Author: Reineke Reitsma
Contributors:  J.P. Gownder; Serena Goldberg
Primary Role: Consumer Market Research
Free Sample: Click Here to Download
Format:
PDF Adobe Acrobat


Enter the keyword(s) which you would like to search for within this document and click "Search"  


Price: $749.00



  Can't Decide?

Purchasing premium research sight unseen can be intimidating. At Alacra we want you to know what you are getting. Visit our FAQ or ask our Customer Service Team any questions about the report you are considering purchasing.