Forrester's initial survey of IT sourcing and operations professionals reveal that most are unaware of vendors' efforts to design and market more environmentally responsible products and services. Many are aware, however, of IT's rising energy consumption and are interested in improving the energy efficiency of their data centers and other computing infrastructure. Tech suppliers will find a receptive audience for more vocal green evangelism, especially as they tune their messages to resonate with a range of attitudes among their enterprise customers.

Report Type: Trends
Source: Forrester Research
Author: Christopher Mines
Contributors:  Emily Van Metre; Eric G. Brown
Primary Role: Technology Product Management & Marketing
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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.