The economic downturn is causing consumers to cut back even on small expenditures like print magazine and newspaper subscriptions. Forrester's data suggests that magazines will feel the pain more than newspapers and that consumer publications will suffer more than business publications. These cutbacks will precipitate an increasingly negative cycle for publishers — fewer subscribers will lead to fewer ad pages, eroding the primary source of revenue and profitability that publishers are counting on to sustain them as they build their online businesses.

Report Type: Trends
Source: Forrester Research, Inc.
Author: Sarah Rotman Epps
Subtitle: Consumer Publications Will Suffer More Than Business Publications
Contributors:  Carrie Johnson; Elizabeth Stark; Kate van Geldern
Primary Role: eBusiness & Channel Strategy
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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.