Online Video Ad Creative - Forrester

Report title: Online Video Ad Creative

from Forrester
4 page (1496 word) report published Oct 28, 2009

Price $749.00 available for immediate download

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About Forrester

As interactive marketers' use of online video advertising grows, more of them face the challenge of finding video ad creative. For many interactive marketers, this means simply repurposing TV spots; however, television creative isn't always appropriate for interactive marketing initiatives. Depending on their goals, marketers should source video creative from integrated digital studios, creative crowdsourcing, and video contests.

Report Type:

Trends

Source:

Forrester Research, Inc.

Author:

Nate Elliott

Subtitle:

Digital Studios, Crowdsourcing Vendors, And Video Contests Offer Marketers New Sources Of Creative Content

Contributors:

Michael Greene; Emily Bowen

Primary Role:

Interactive Marketing

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Format:

PDF

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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