Online Baby Boomers: A Demographic Profile - Forrester

Report title: Online Baby Boomers: A Demographic Profile

from Forrester
11 page (2738 word) report published Nov 02, 2009

Price $749.00 available for immediate download

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Online boomers comprise more than one-third of the online population in the US and wield significant purchasing power online because of their higher household income levels, employment status, and occupations. Largely explained by their age bracket, boomers are still loyal to offline media, even though they are also fairly engaged online. Effective marketing to online boomers should emphasize tradition, reliability, and simplicity.

Report Type:

Trends

Source:

Forrester Research, Inc.

Author:

Ina Mitskaviets

Contributors:

Corina Matiesanu; Michael Munsell

Primary Role:

Consumer Market Research

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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