Report title: Mobile Technographics® In Europe
from Forrester
16 page (5350 word) report published Nov 05, 2009

Price $749.00 available for immediate download
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About Forrester

The mobile revolution is only just getting started. Consumers will continue to shift their attitudes toward mobile phones — perceiving them not only as communication tools but also increasingly as entertaining and productive devices that can help them in their daily lives. More than 40% of European consumers are beginning to demonstrate sophisticated usage of mobile services. Do you know the mobile profile of your own customers and target audiences? If not, you should — as this is the first step in developing your mobile strategy.

Report Type: Trends
Source: Forrester Research, Inc.
Author: Thomas Husson
Contributors:  Mark Mulligan; Julie A. Ask; Corina Matiesanu; Erik Hood
Primary Role: Consumer Product Strategy
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Price: $749.00



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