Microblogging For Marketers - Forrester

Report title: Microblogging For Marketers

from Forrester
11 page (2346 word) report published Oct 16, 2007

Price $749.00 available for immediate download

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About Forrester

Microblogging allows users to communicate with their networks in abbreviated content updates. Sites like Twitter, Pownce, and Jaiku have become popular quickly over the past year, and users are early adopters of Social Computing technologies. However, marketers should ensure that this Social Computing tool fits into a larger communications strategy before getting involved.

Report Type:

Trends

Source:

Forrester Research, Inc.

Author:

Peter Kim

Contributors:

Charlene Li; Cynthia N. Pflaum; Sarah Glass; Evadne Cokeh

Primary Role:

Interactive Marketing

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Format:

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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