Report title: Marketing Leaders Take On Technology
from Forrester
8 page (2572 word) report published Oct 28, 2009

Price $749.00 available for immediate download
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About Forrester

Marketing leaders understand that technology is critical to their success — 61% of marketers in our survey agree that marketing technology is a key component in my marketing organization's success. To get the most from their technology investments, marketing leaders must resist going it alone and instead tap into their rich ecosystem of partners — internal IT, agency partners, and software vendors — to make strategic technology decisions that drive long-term revenue growth.

Report Type: Trends
Source: Forrester Research, Inc.
Author: Lisa Bradner
Subtitle: So What Happens Now?
Contributors:  David M. Cooperstein; Kim Le Quoc; Jennifer Wise
Primary Role: Marketing Leadership
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Price: $749.00



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