TV is already the world's most powerful medium, yet it is about to evolve into a form that will be even more powerful, something Forrester calls OmniVideo. OmniVideo includes today's TV content experiences and devices but goes far beyond these, creating new content, distribution, and device possibilities, all of which feed the human need to consume video experiences. All video product strategists — whether at the TV networks, cable networks, TV service providers, over-the-top TV providers, or video device manufacturers — must take note: OmniVideo is about to explode, driving up total video viewing time from 4 hours per day to 5 hours by 2013, increasing your and your competitors' market potential.

Report Type: Trends
Source: Forrester Research
Author: James L. McQuivey, Ph.D.
Subtitle: What The Rise Of OmniVideo Means For Consumer Product Strategy Professionals
Contributors:  Dan Wilkos; Michelle de Lussanet
Primary Role: Consumer Product Strategy
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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.