Multiple minor problems can add up to major user experience headaches on Web sites. But one of the most common Web design problems — inefficient task flow — can be rectified by enhancements such as page overlays that put content and function in context, guided interfaces that progressively disclose key information, and inline validation that nips errors in the bud. When implementing rich features, customer experience professionals should put core information and function on base pages and optional or enhanced information in pop-ups.

Report Type: Trends
Source: Forrester Research
Author: Ron Rogowski
Contributors:  Harley Manning; Steven Geller
Primary Role: Customer Experience
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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.