How Europeans Search - Forrester

Report title: How Europeans Search

from Forrester
12 page (2579 word) report published Oct 30, 2009

Price $749.00 available for immediate download

Report Overview

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About Forrester

Many European online consumers start at search engines when doing product research, especially in the UK and Germany, and consumers across Europe exhibit a high level of trust in natural search engine results. However, European consumers are wary of paid search ads. Marketers should balance their natural and paid efforts in order to better leverage SEO and improve trust of sponsored listings.

Report Type:

Trends

Source:

Forrester Research, Inc.

Author:

Shar VanBoskirk; Rebecca Jennings

Contributors:

Thomas Cummings; Jennifer Wise

Primary Role:

Interactive Marketing

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Format:

PDF

Enter the keyword(s) which you would like to search for within this document and click "Search"

Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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