On November 13, 2005, Google announced Google Analytics, a free Web analytics service targeted at the long tail of small and medium-size businesses that lack a Web analytics solution. While 'free' is a powerful word, the Urchin product on which Google Analytics is built is less than a Web analytics powerhouse. The offering will succeed at the lower end of the market, but won't completely ruin the party for high-end vendors.

Report Type: Quick Take
Source: Forrester
Author: Bob Chatham
Free Sample: Click Here to Download

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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.