On March 28, private-equity firm Francisco Partners purchased NetIQ's WebTrends division for $94 million in cash. Forrester's take? The investors, backed by a $2.5 billion fund, got a great deal — and now they've got the perfect opportunity to turn WebTrends into an online marketing and analytics powerhouse. Their next moves should be to acquire firms in adjacent markets, grow WebTrends' global presence, and then clean up in the public markets in three years.

Report Type: Quick Take
Source: Forrester
Author: Bob Chatham
Free Sample: Click Here to Download

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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.