The number of European online shoppers has grown from 42% of European online consumers in 2003 to 56% in 2006. The past year saw a large jump in adoption in Germany, the Netherlands, and Italy. The UK still leads in online shopping, but the Internet plays an important role during the buying cycle in all countries — more than half of all online Europeans have bought something in a shop after researching the product online. Security issues and the need to look and feel products prevent people from buying products on the Net.

Report Type: Trends
Source: Forrester
Author: Reineke Reitsma
Contributors:  Michèle Bouquet; Olesia Klevchuk
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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.