Report title: Emotional Experience Design
from Forrester
published Oct 29, 2009

Price $199.00 available for immediate download
Report Overview
 
About Forrester

The online experience has become a crucial — if not the most crucial — way for consumers to interact with companies. But many online experiences fail to leave lasting positive impressions. Forrester recommends that companies looking to engage their customers in long-term relationships should adopt the three principles of emotional experience design: satisfy users' real goals, build a coherent personality, and engage a mix of senses. This teleconference introduces this new way of thinking about engaging customers through Web interactions and offers tips on how to get started on the path to emotional experience design. Agenda: What's missing from today's online experiences? A new way to think about satisfying users: emotional experience design What are the three principles of emotional experience design? How can companies get started with EED?

Report Type: Teleconferences
Source: Forrester Research, Inc.
Author: Ron Rogowski
Primary Role: Customer Experience
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Price: $199.00



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