Efficiency Gains And Competitive Pressures Drive Enterprise Web 2.0 Adoption

4 page (1782 word) report published Mar 20, 2007

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Web 2.0 technologies are hitting the mainstream both in consumer and business contexts. Firms using Web 2.0 technologies are driven by gains in worker efficiency and a fear of competitive pressures. For non-adopters, a perceived lack of business value and priority impedes adoption; however, almost all of the CIOs that we surveyed recognized Web 2.0 as more than a passing fad. To capitalize on this burgeoning opportunity within firms, tech marketers will need to work hard to prove business value and should emphasize to prospects how clients are benefiting from Web 2.0 adoption in similar industries.

Report Type:

Trends

Source:

Forrester Research

Author:

G. Oliver Young

Contributors:

April Lawson; Ellen Daley; Heidi Lo

Primary Role:

Technology Product Management & Marketing

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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