DoubleClick Exits Web Site Analytics - Forrester

Report title: DoubleClick Exits Web Site Analytics

from Forrester
3 page (1207 word) report published Dec 09, 2004

Price $199.00 available for immediate download

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About Forrester

DoubleClick announced this week it's getting out of the Web site analytics business and turning its users over to Omniture. While the move is a coup for Omniture, SiteAdvance users should negotiate to get a painless migration — or seek help from other vendors.

Report Type:

Quick Take

Source:

Forrester

Author:

Bob Chatham

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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