DoubleClick announced this week it's getting out of the Web site analytics business and turning its users over to Omniture. While the move is a coup for Omniture, SiteAdvance users should negotiate to get a painless migration — or seek help from other vendors.

Report Type: Quick Take
Source: Forrester
Author: Bob Chatham
Free Sample: Click Here to Download

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 Forrester
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.