The traditional telecoms supply chain is a simple cascade at its core — enterprises and consumers buy products from telcos based on the technology provided by their suppliers. There are three distinct tiers in this supply chain; but they're changing. Customers want more complex services from telcos, but they need new skills to deliver them. Suppliers can no longer make money on simply providing hardware and software. They need to provide services, too, if they are to prosper. The telcos recognize they need help, and so the three tiers are blurring, and the supply chain is changing into an ecosystem. In this teleconference we consider the traditional supply chain, how it's changing, and why it's happening now. We conclude with four recommendations on what this means for the Vendor Strategy professional. Agenda: What the traditional supply chain looks like The pressures that are forcing supply chains to evolve into ecosystems What this means for telcos What this means for Vendor Strategy professionals Vendors mentioned: Alcatel-Lucent, Apple, BT, Cisco, Deutsche Telekom, Ericsson, Google, HP, Huawei, IBM, Infosys, Nokia, Nortel, Sony, Telecom New Zealand, Telefonica, Telstra, and Vodafone
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