Report title:

Benchmark 2007: Retail

from Forrester
6 page (1831 word) report published Sep 17, 2007

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While online shopping continues to grow at a blistering double-digit pace, much of that growth results from the significant amount that the most tenured online shoppers spend online. Although they are 36% of the North American population, Early Adopters are 53% of online shoppers and exhibit two particularly important features critical to online businesses: They value convenience in their shopping experiences, and they actively shop across channels (i.e., in stores as well as online).

Report Type: Data Highlight
Source: Forrester Research, Inc.
Author: Sucharita Mulpuru
Subtitle: Most Online Shoppers Are Early Adopters
Contributors:  Charles S. Golvin; Peter Hult; Brian Tesch; April Lawson
Primary Role: eBusiness & Channel Strategy
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Price: $749.00



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