Apple Furthers Its Phone World Domination Plan - Forrester

Report title: Apple Furthers Its Phone World Domination Plan

from Forrester
4 page (1813 word) report published Jun 11, 2009

Price $199.00 available for immediate download

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About Forrester

On June 8, 2009, Apple announced the latest addition to its iPhone lineup: the iPhone 3G S. Apple's decision to differentiate this new version via not only its new features, such as video capture and editing, but also its performance is an unusual one for the phone industry. Forrester believes that Apple's new device, its upcoming iPhone OS 3.0 release, the enormous appeal of the platform to developers, and — more importantly in today's economic climate — the concomitant price drop of the current iPhone 3G to $99 will maintain Apple's astounding momentum.

Report Type:

Quick Take

Source:

Forrester Research, Inc.

Author:

Charles S. Golvin

Contributors:

Michelle de Lussanet; Erik Hood; Chétina Muteba

Primary Role:

Consumer Product Strategy

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Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.

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