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Forrester16 page (4319 word) report
published Dec 02, 2008
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Forrester evaluated five of the largest US bank Web sites — Bank of America, Citibank, JPMorgan Chase, Wachovia, and Wells Fargo — using our Competitive Site Assessment (CSA) methodology. Citibank topped this year's rankings for the second year in a row by excelling in many of the key assessment areas, including Web site navigation and presentation, along with providing strong product content and online applications.
Report Type: Trends
Source: Forrester Research, Inc.
Author: Brad Strothkamp
Subtitle: Forrester's Competitive Site Assessment Ranks Five Top US BanksContributors: Carrie Johnson; Courtney TincherPrimary Role: eBusiness & Channel StrategyFree Sample: Click
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ForresterForrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.