Report title: Eastern Broadcasting Co., Ltd.
from Fitch Research
9 page (14239 word) report published Feb 03, 2009

Price $425.00 available for immediate download
Report Overview
 
Search Inside
 
About Fitch Research

...Eastern Broadcasting Co., Ltd. (EBC) continues to maintain its leading market status, albeit in a reduced advertising market. Its market share in terms of Taiwan s cable television (CBTV) audience ratings fell to 18.04% in 2007 from 19.79% in 2006 but it nevertheless retained its second position behind t he 21.6% held by Sanlih E\01Television (SET). Although Taiwan s advertising spending (ad spend) on CBTV continued to decline by 5.8% in 2007, EBC retained the largest market share of ad spend i n Taiwan among all CBTV channel operators. Fitch Ratings estimates that EBC s EBITDAR remained stable and profitability improved in 2008, in spite of about a 20% yoy revenue decline. EBC enhanced its EBITDAR margin by about eight percentage points notwithstanding falling revenue via efficiency advancements and cost savings under a corporate restructuring program, where resources were concentrated at profitable business units and a significant...

Report Type: Full Rating Report
Company(ies): Eastern Broadcasting Co. Ltd
Ticker(s): 9953
Issuer: Eastern Broadcasting Co., Ltd.
Free Sample: Click Here to Download
Format:
PDF Adobe Acrobat


Enter the keyword(s) which you would like to search for within this document and click "Search"  


Price: $425.00



  Can't Decide?

Purchasing premium research sight unseen can be intimidating. At Alacra we want you to know what you are getting. Visit our FAQ or ask our Customer Service Team any questions about the report you are considering purchasing.