Forrester http://www.alacrastore.com/publisher-rss/forrester Saturday, May 17, 2008 1:16:54 PM 199 en AlacraStore RSS Builder 1.0 30 May 14, 2008http://www.alacrastore.com/storecontent/forrester/45970?CMP=OTC-RSSPUB&HQS=forresterforrester/45970pros had perceived these technologies as too complex to embrace. But...the mid-####s. Its realization as a fundamental part of information architecture...decades to come to fruition as markup languages evolved to enable...and deliver heterogeneous content such as correspondences and invoices (see FigureMarket ResearchForresterMay 14, 2008http://www.alacrastore.com/storecontent/forrester/45920?CMP=OTC-RSSPUB&HQS=forresterforrester/45920EXECUTIVE SUMMARY Telecommunications companies confront a high volume of inbound calls...valuable interactions with their customers as quickly as possible, whether they are solving...possible, whether they are solving a problem or finding a service plan to satisfy a customer. Forrester spoke with a telecommunications company that implemented complex...plans by ##%, and create a simpler working environment for itsMarket ResearchForresterMay 14, 2008http://www.alacrastore.com/storecontent/forrester/45884?CMP=OTC-RSSPUB&HQS=forresterforrester/45884an SOA platform is not as simple as some in the industry make...infrastructure. New product categories such as SOA repositories and enterprise service...to existing product categories such as application servers and IT management...effective SOA platform must be a cohesive integration of both newMarket ResearchForresterMay 14, 2008http://www.alacrastore.com/storecontent/forrester/44873?CMP=OTC-RSSPUB&HQS=forresterforrester/44873enhancement. Windows Server #### retains a similar licensing structure to Windows...virtualization and consolidation will have a significant impact on which licenses...to note that even though a processor can include multiple cores...cores, these are not counted as processors in the price, soMarket ResearchForresterMay 14, 2008http://www.alacrastore.com/storecontent/forrester/44730?CMP=OTC-RSSPUB&HQS=forresterforrester/44730For Enterprise Architecture Professionals Includes a Client Choice topic EXECUTIVE SUMMARY...enterprise architecture (EA) practice from a local and national approach to...local and national approach to a more regional, multicountry, and global...to become successful. Forrester studied a number of scenarios that showMarket ResearchForresterMay 14, 2008http://www.alacrastore.com/storecontent/forrester/43207?CMP=OTC-RSSPUB&HQS=forresterforrester/43207find new application architectures for a new generation of requirements. Business...three B?s? to serve as the foundation. TABLE OF CONTENTS...needs ## miles to make a U-turn). The typical enterprise...built for change and have a mostly myopic focus on backMarket ResearchForresterMay 13, 2008http://www.alacrastore.com/storecontent/forrester/46059?CMP=OTC-RSSPUB&HQS=forresterforrester/46059SUMMARY Hewlett Packard (HP) sent a shock wave through the IT...the acquisition of EDS for a reported $##.# billion. The...leaves outsourcing decision-makers with a different landscape to navigate on...Although HP is clearly planting a flag in the large-dealMarket ResearchForresterMay 13, 2008http://www.alacrastore.com/storecontent/forrester/45814?CMP=OTC-RSSPUB&HQS=forresterforrester/45814up their vendor management capabilities as part of an overall drive...service quality while managing cost. A vendor management office (VMO) provides...for the life cycle of a vendor relationship. A VMO can take a portfolio view of supplier relationships...getting the most out of a partnership. CIOs should charter andMarket ResearchForresterMay 13, 2008http://www.alacrastore.com/storecontent/forrester/45594?CMP=OTC-RSSPUB&HQS=forresterforrester/45594com For CIOs EXECUTIVE SUMMARY A global manufacturing firm had a highly fragmented IT organization with...redundant functions, nonexistent standards, and a management structure that viewed IT...management structure that viewed IT as a cost rather than as an enabler of success. This...This case study describes how a new CIO transformed the organizationMarket ResearchForresterMay 13, 2008http://www.alacrastore.com/storecontent/forrester/45248?CMP=OTC-RSSPUB&HQS=forresterforrester/45248centric view of technology to a BT-centric one. Five complementary...BT transformation: #) make IT-as-a-service your strategy; #) architect...strategy; #) architect IT governance as a process-of-processes; #) consolidate...IT For Its Future Role As BT Enabler by Alexander PetersMarket ResearchForresterMay 13, 2008http://www.alacrastore.com/storecontent/forrester/44769?CMP=OTC-RSSPUB&HQS=forresterforrester/44769players in voice communications such as IBM and Microsoft redefine how...of communications: evolving standards such as session initiation protocol (SIP), the...workplace, and the management of a mobile workforce. IT organizations need...And Mobility Requirements UC Provides A Catalyst For IP Telephony NextMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/41280?CMP=OTC-RSSPUB&HQS=forresterforrester/41280Garden Fresh Restaurant (doing business as Souplantation/Sweet Tomatoes), a ##-year veteran of the...Sweet Tomatoes and Souplantation, offers a fresh all-you-care-to...prices. The restaurant chain: ? Has a low marketing budget. GFR?s...price point to customers and a competitive barrier to entry. A comprehensive loyalty program was notMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/45847?CMP=OTC-RSSPUB&HQS=forresterforrester/45847switching (MPLS) client sites at a rate of ##% per year...be clear: Verizon Business has a long way to go to...way to go to become a leader in Converged Service Delivery...Converged Service Delivery (CSD). From a business perspective, its global footprintMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/45846?CMP=OTC-RSSPUB&HQS=forresterforrester/45846journey, however, this is both a blessing and a curse: AT&T is understandably...it be able to build a comprehensive suite of both IT...will harden into that of a pure-play network service provider...AT&T to niche status as a network-only provider, a losing CSD position next toMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/45845?CMP=OTC-RSSPUB&HQS=forresterforrester/45845improved its CSD capabilities through a number of strategic measures, including...of its internal capabilities, and a new go-to-market approach...outlined its vision for how a new service delivery paradigm, referred...service delivery paradigm, referred to as CSD, would start to enableMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/45844?CMP=OTC-RSSPUB&HQS=forresterforrester/45844but together they are making a concerted effort to become market...marketing, and delivery strategies into a single, consistent go-to-market...outlined its vision for how a new service delivery paradigm, referred...service delivery paradigm, referred to as CSD, would start to enableMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/45586?CMP=OTC-RSSPUB&HQS=forresterforrester/45586Explore Opportunities For Biometrics Adopt A Business-Oriented Focus Tap Into...authentic, and therefore trustworthy, verification. As such, biometrics has the transformative...existing inefficient identity practices, such as user IDs and passwords, creating...the government sector is serving as a market catalyst. Formal biometrics standardsMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/45376?CMP=OTC-RSSPUB&HQS=forresterforrester/45376Architecture Professionals EXECUTIVE SUMMARY When a large multichannel retailer decided to...mixed formal and informal authority, a process tied to project phases...LIMITED COMPLIANCE WITH TECHNOLOGY STANDARDS A large retailer, parent company to...portfolio organically through two mechanisms: a business strategy based on acquiringMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/44847?CMP=OTC-RSSPUB&HQS=forresterforrester/44847For Analyst Relations Professionals Includes a case study EXECUTIVE SUMMARY Exstream...cultivates newly productive analysts. SITUATION: A SMALL AR TEAM MUST FOCUS...BENEFITS ARE GREATEST Exstream Software, a subsidiary of Hewlett-Packard, is...subsidiary of Hewlett-Packard, is a global software and professional servicesMarket ResearchForresterMay 12, 2008http://www.alacrastore.com/storecontent/forrester/44180?CMP=OTC-RSSPUB&HQS=forresterforrester/44180experiences via the Web channel as they try to cut costs...hovering around one-third, Qwest ? a US telecommunications provider ? garners satisfactory...half of its customers. Why? A focus on bettering its Web...CUSTOMER SERVICE SATISFACTION Qwest is a North American telecommunications provider servingMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45976?CMP=OTC-RSSPUB&HQS=forresterforrester/45976the technology industry: developing from a pure product orientation toward a solutions- or services-based market...based market approach, and building a new market position as a business technology (BT) provider in...response to enhanced market expectations. A vendor that sells predominantly through...also manage these changes across a much larger community, most ofMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45963?CMP=OTC-RSSPUB&HQS=forresterforrester/45963Professionals EXECUTIVE SUMMARY To launch a successful podcasting program, think of...podcasting program, think of podcasts as well-crafted, engaging radio segments...the Web. Using radio segments as the model, podcasts should be...OUT AUDIENCE, PURPOSE, AND RESPONSIBILITIES A podcast delivers audio and/orMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45961?CMP=OTC-RSSPUB&HQS=forresterforrester/45961margin fixed-line services such as caller ID, automated call return...cutters will come back to a landline in the future. Instead...broadband and mobile, with TV as an add-on. TABLE OF...Mobile Subscribers Opt Out Of A Home Phone Line Every YearMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45923?CMP=OTC-RSSPUB&HQS=forresterforrester/45923drives customers across channels. In a recent Forrester consumer survey, we...purchases, retailers fail to create a seamless multichannel shopping experience. To...CONSIDERED PURCHASES Multichannel retail, defined as consumers researching in one channel...one channel and ultimately completing a purchase in another channel, isMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45919?CMP=OTC-RSSPUB&HQS=forresterforrester/45919new ones is paramount to a health plan?s success. Forrester...SWITCH OR SUPPLEMENT COVERAGE In a climate where health plans are...from rising medical costs and a struggling economy, retaining and acquiring...Consumers researching healthcare coverage own a valuable market space; members ofMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45512?CMP=OTC-RSSPUB&HQS=forresterforrester/45512EXECUTIVE SUMMARY Forrester first published a report outlining US online travelers...about their future financial outlooks. As a result, nearly three in ##...in April ####, it hit a ##-week low. # Within...# Oh yes, this is a glamorous business. Forrester first wroteMarket ResearchForresterMay 09, 2008http://www.alacrastore.com/storecontent/forrester/45140?CMP=OTC-RSSPUB&HQS=forresterforrester/45140If you?re looking for a mobile customer relationship management (CRM...re not alone. According to a recent Forrester survey, nearly ##...are gaining steam, too. In a recent survey, Forrester polled ###...on mobile devices themselves, such as increased durability, screen capabilities, andMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/45975?CMP=OTC-RSSPUB&HQS=forresterforrester/45975clients. But implementing CFINs in a tech firm won?t be...tech firm won?t be a walk in the park, as this disruptive business paradigm challenges...and well-entrenched organizational structures. As old habits die hard, this...Tech CEOs Should Engage Employees As CFIN Transformation Partners WHAT ITMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/45994?CMP=OTC-RSSPUB&HQS=forresterforrester/45994that IT is delivered in a highly reliable no-touch manner...Foundations Start server family adds a new level of credibility to...credibility to the ?office in a box? concept. Linux-based small...now make the product category a viable alternative to Microsoft WindowsMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/45953?CMP=OTC-RSSPUB&HQS=forresterforrester/45953Despite the pressure to become a profit center, most organizations? customer...miss the mark on becoming a strategic business partner and are...transformation of customer service from a ?cost center? model to a ?profit center? paradigm entails a commitment to change from all...Customer service leaders can serve as the change catalyst by helpingMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/45843?CMP=OTC-RSSPUB&HQS=forresterforrester/45843looking to external sources ? such as emerging markets ? for sources of...to an inaccurate view of a market?s potential. To help...emerging market, Forrester has created a three-part innovation assessment tool...use the results to inform a more robust S- curve forecastingMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/45717?CMP=OTC-RSSPUB&HQS=forresterforrester/45717s Marketing Forum, we held a session with three pairs of...QVC Web site to create a community for frequent television shoppers...Enlighten and Thornburg Mortgage create a site with specific features for...Forum ####, Forrester defined engagement as the level of involvement, interactionMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/45649?CMP=OTC-RSSPUB&HQS=forresterforrester/45649stage and is now finding a place with consumers ? albeit somewhat...geeky ones. Ambient technology offers a complementary device or service approach...to engage with connected consumers. As such, consumer product strategy professionals...Get Connected ! ? February #, #### ? A Manifesto For The Digital HomMarket ResearchForresterMay 08, 2008http://www.alacrastore.com/storecontent/forrester/44201?CMP=OTC-RSSPUB&HQS=forresterforrester/44201of thinking of online video as mostly a YouTube phenomenon are officially over...VOD or by hooking up a PC to the TV. The...of the experience without triggering a backlash among fans. TABLE OF...People Use The PC Like A TV Happy To Oblige, TVMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45974?CMP=OTC-RSSPUB&HQS=forresterforrester/45974May #, #### Community Marketing: A New Discipline For Business Technology...IT To BT Transition Demands A New Technology Marketing Discipline The...Industry Marketing WHAT IT MEANS A More Strategic Role For Technology...May #, #### Community Marketing: A New Discipline For Business TechnologyMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45957?CMP=OTC-RSSPUB&HQS=forresterforrester/45957SIR RICHARD BRANSON VIEWS INNOVATION AS CRITICAL ELEMENT OF BUSINESS SUCCESS...# Richard joined Forrester for a ?fireside chat? on stage to...in marketing. Richard sees innovation as: ? Like food, best when organic...include six airlines ? are regarded as cutting-edge, Richard admitted thatMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45811?CMP=OTC-RSSPUB&HQS=forresterforrester/45811address this problem, it implemented a customer relationship management (CRM) software...customer relationship management (CRM) software-as-a-service (SaaS) solution that offered...service (SaaS) solution that offered a platform for consolidating customer data...improving efficiency. The company followed a systematic implementation approach to rampMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45810?CMP=OTC-RSSPUB&HQS=forresterforrester/45810Applications Professionals EXECUTIVE SUMMARY Shaklee, a leading provider of premium quality...infrastructure that threatened to stymie a company turnaround spearheaded by its...CRM), based on the software-as-a-service (SaaS) model to enable...enable faster time-to-market, a reduction in infrastructure, and lowerMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45650?CMP=OTC-RSSPUB&HQS=forresterforrester/45650Applications Professionals EXECUTIVE SUMMARY Equifax, a leading provider of solutions for...marketing tools, needed to deploy a CRM technology platform to support...growth. It decided to implement a CRM software-as-a-service (SaaS) solution. But before...moving ahead, the company undertook a comprehensive business case analysis toMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45568?CMP=OTC-RSSPUB&HQS=forresterforrester/45568State of Retailing Online study, a Shop.org survey conducted by...the study is to collect a series of benchmarks from online...This is the first of a three- part series of reports...search and email marketing hailing as the most popular marketing vehiclesMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/45139?CMP=OTC-RSSPUB&HQS=forresterforrester/45139Professionals EXECUTIVE SUMMARY CRM software-as-a service (SaaS) solutions have moved...moved beyond their previous status as a specialized deployment option and into...Europe, Q# ####, more than a third of IT software decision...with CRM SaaS solutions: build a solid business case; negotiate a sound contract; use a proven implementation approach; establish strongMarket ResearchForresterMay 07, 2008http://www.alacrastore.com/storecontent/forrester/44367?CMP=OTC-RSSPUB&HQS=forresterforrester/44367brands, vendor experts, and products as valuable community resources. TABLE OF...Stage Supplemental Material NOTES & RESOURCES As part of a joint study with MarketingProfs, Forrester...Related Research Documents ? Community Marketing: A New Discipline For Business Technology...##, #### ? B#B Marketing Needs A Makeover ? No w ? August #Market ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/45755?CMP=OTC-RSSPUB&HQS=forresterforrester/45755success in the market place. A well-crafted segmentation analysis becomes...well-crafted segmentation analysis becomes a strategic blueprint for the entire...insight, but rather due to a lack of lockstep alignment to...and don?t sit on a shelf gathering dust. WHY DOMarket ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/44998?CMP=OTC-RSSPUB&HQS=forresterforrester/44998EXECUTIVE SUMMARY Site owners face a long list of things to...the organization. This report provides a tool for site owners ? a Site Improvement Matrix ? that helps...TABLE OF CONTENTS You Completed A Web Site Review, Now What...To Make First By Using A Site Improvement Matrix Four StepsMarket ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/45960?CMP=OTC-RSSPUB&HQS=forresterforrester/45960oriented IT initiative. They serve as intermediaries between business and technology...create, update, and consume information, as well as developing the business requirements, rules...policies to support those processes. As the business analyst role evolves...think of this deepening relationship as a threat to your role ? insteadMarket ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/45699?CMP=OTC-RSSPUB&HQS=forresterforrester/45699from Consumer Technographics? EXECUTIVE SUMMARY A new crop of financial services...around money management for consumers. As the quality of online financial...marketers of financial institutions have a great opportunity to add community...Social Media Entrants Show Marketers A New Way For Brand DifferentiationMarket ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/45598?CMP=OTC-RSSPUB&HQS=forresterforrester/45598#, #### How To Create A Comprehensive, High-Impact Learning Strategy...other tools ? coming into enterprises, as well as new, young tech-savvy workers...TABLE OF CONTENTS Why Develop A Learning Strategy Now? How To...The Nine Critical Elements Of A Learning Strategy RECOMMENDATIONS I&KMMarket ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/45381?CMP=OTC-RSSPUB&HQS=forresterforrester/45381spot, scoring ## out of a possible ###, slightly edging out...For the third year in a row, Forrester evaluated the secure...through the following steps: ? Define a user scenario. Forrester?s CSA...Our user ? Claire Blake ? is a ##-year-old lawyer andMarket ResearchForresterMay 06, 2008http://www.alacrastore.com/storecontent/forrester/44213?CMP=OTC-RSSPUB&HQS=forresterforrester/44213strategists that move quickly, plan a mashup strategy, and build a partner ecosystem will come out...RECOMMENDATIONS Vendor Strategists Must Develop A Mashup Road Map Today NOTES...unique ? hit the Web in a big way starting in ####...application program interfaces (APIs) brought a slew of mashups to theMarket ResearchForresterMay 05, 2008http://www.alacrastore.com/storecontent/forrester/46032?CMP=OTC-RSSPUB&HQS=forresterforrester/46032to quickly prove itself viable as an independent entity, while also...strong search marketing capabilities. Without a ?Microhoo? on the horizon, interactive...firms of all sizes and a more user-friendly Google. MICROSOFT...final proposed offer of $## a share, nearly $## billion, undervaluedMarket ResearchForrester