showcased some new product capabilities as well as a strengthened outlook for the applications...for the applications vendor, following a difficult acquisition of Swedish-based...human capital management (HCM) to a flagship offering, introducing Smart Office...flagship offering, introducing Smart Office as an Information Workplace (based on

be rectified by enhancements such as page overlays that put content...small user experience problems on a Web site can add up...site can add up to a catastrophe. # Some of the...Combining multiple process steps into a single page can cause errors

types of online gaming experiences: a branded microsite called Get the...gaming community Club Penguin, and a social network with gaming elements...to gaming: Get the Glass, a branded microsite; Club Penguin, an...in like with you (Iilwy), a social network with gaming elements

personal financial situations more optimistically. As a result, more Web buyers report...in overall online spend is a set of consumers who saw...for various businesses and individuals, as well as a stock market that is experiencing...to retailers because it is a significant factor that affects business

panel data EXECUTIVE SUMMARY In a recession, marketers typically cut interactive...increases in interactive marketing. In a recession like this, marketers should...made the case that in a recession, companies should shift marketing...social applications. # To get a better idea of what marketers

Social Computing is increasingly becoming a part of the enterprise computing...benefits is more natural collaboration. As the industry continues to strive...tools like wikis are proving a valuable piece of the overall...piece of the overall strategy. As these tools gain greater acceptance

embedded in the business, recognized as indispensable, and managed as a shared and strategic capability. Forrester...examines technology leadership practices through a lens of five elements ? strategy...Level Of BT Maturity Reflects A Business Orientation RECOMMENDATIONS Use The...evolution with maturity frameworks across a variety of domains such as application development, portfolio management, and

Professionals EXECUTIVE SUMMARY SAP and a group of vendor and user...vendor and user companies such as Microsoft and Standard Bank are...Standard Bank are currently building a new initiative, working on a business services ecosystem for banking...business services ecosystems for banking. A NEW BUSINESS SERVICES ECOSYSTEM FOR

More Than Just Ad Format A Four-Dimensional Approach Provides A More Complete Picture RECOMMENDATIONS Think...display media will grow at a compound annual growth rate (CAGR...over the next five years as marketers improve the sophistication and...sites. ? Rich media has become a top budget priority. Ads that

of running those workloads on a System z server. Specialty engines...System z server. Specialty engines, as a core foundation for running new...divided over targeting System z as the platform of choice for...for short-listing System z as the target for new applications

firms. # We also took a closer look at the CxPi...business from their existing insurers ? a lower level of loyalty than...across generations, we put together a chart that describes where each...to co nsider insurers for a ne xt purchase) to ?#

view document processing services (DPS) as a diverse set of specialized services...KM professionals in areas such as business process efficiency. To address...should turn to DPS providers as a part of their enterprise content...Most Diverse Distributed Output Services: A Still-Evolving Market RECOMMENDATIONS Your

Business Process & Applications Professionals Includes a Forrester Wave? EXECUTIVE SUMMARY Forrester...of current offerings and strategy. A pack of ERP players are...are close at their heels as Strong Performers: Oracle?s gained...ETO) manufacturing environments. Infor retains a Strong Performer position in the

for many IT managers, and a portly email infrastructure is a ripe target to put on...ripe target to put on a diet. Business factors such as mergers and acquisitions and technical...acquisitions and technical factors such as scalability limitations have driven up...some trepidation when targeting such a business-critical service for consolidation

Corporate social networks are emerging as a new packaged application. There are...corporate social networks are not a replacement for human interactions; this...into innovation. Innovation is defined as the result of multiple people...survey will include items such as, ?do you have a best friend at work??, ?do

Tech Marketers Can Build On A Lot Of Opportunities Within The...Why SMBs? Because enterprises are a commodity market; in other words...Tech Marketers Can Build On A Lot Of Opportunities Within The...over the next two years as vendors realize the diversity with

Power Systems server (formerly known as System p), the core differentiation...really no longer be called a Unix/RISC enterprise computing platform...and System i technologies into a single Power Systems Group, and...technology is taking center stage as the ?scaleable virtualization platform for

confusion, CIOs should treat innovation as part of a continuum of opportunities ranging from...of opportunities ranging from business-as-usual investments to radical new...investments to radical new ideas. As everyday investments and innovations impact...CIOs should manage them in a common portfolio. But to keep

EXECUTIVE SUMMARY What starts out as an innovative concept, if successful...innovative concept, if successful, becomes a budgeted project like any other...is best done by laying a foundation of sponsorship, process, and...easy-to-accomplish efforts as well as the ?wow!? factor initiatives. They

lowered their financial outlooks, only a few felt that customer experience...faring surprisingly well even in a slumping economy. Why? One word...Firms increasingly view customer experience as critical to their overall strategy...experience from competitors while only a handful were willing to lag

firms. # We also took a closer look at the CxPi...came to rating health plans as being easy to work with...are satisfied with phone interactions ? a considerably higher rate than consumers...from their existing health plans ? a lower level of loyalty than

quality overall? These questions play a key role in application development...early app servers has created a canon of popular wisdom about...might think. TABLE OF CONTENTS As Application Platforms Evolve, Old Reputations...Die Hard Vendors Are Doing A Good Job Of Managing Quality

again ? face significant IT challenges as they continue to try to...continue to increase but at a declining rate. #### will mark...expect this trend to continue. As states begin to experience the...revenue growth will come at a decreased rate, however, compared with

IT services industry has displayed a mixed response, with some segments...segments, like outsourcing, benefiting from a focus on cost cutting. However...use of multisourcing and globalization as well as a dramatic increase in the number...meltdown of #### to ####, a review of the revenues of

Electronics Buyer, Use? RECOMMENDATIONS Embrace A Holistic Media Consumption View Of...In ####, they spent nearly as much time online as listening to the radio. However...to be female, to have a lower income, and to be...Net users (see Figure #). As a result, the Internet is becoming

concept provides senior strategists with a strategic framework that will help...Champion The Terminology And Build A Vendor Archetype Framework NOTES & RESOURCES...VENDORS CONFUSE CLIENTS AND PROSPECTS As enterprise consumption of new technology...when competing for client business, as they fail to articulate how

influence how others feel about a brand. Because of the importance...SOCIAL COMPUTING ADOPTEES Forrester uses a ladder to explain the different...We will refer to them as actives in this report. Consumers...in multiple Social Computing categories. A closer look at consumers? social

MDM) initiatives seek to deliver a single, trusted version of enterprise...synergies. If you are developing a MDM strategy, there are ways...Managemen t ? November ##, #### ? A Taxonomy Of Service Types For...Of Service Types For SO A ? October ##, #### April ##

For the third year in a row, Forrester evaluated the top...approach follows these steps: ? Define a user scenario. Across Canada, checking...Canadian online financial services buyer ? a customer whose goal is to...whose goal is to open a new checking account to be

old story of functional discord, a failure to balance the immediate...bridge the marketing-IT gap. A STRAINED RELATIONSHIP LEADS TO MISSED...that marketing and IT have a troubled working relationship. # In...relationship between IT and marketing as the least productive in the

##% of the firms had a senior executive in charge of...these leaders view customer experience as more important, have more enterprisewide...firms reported that they had a senior executive in charge of...experience across products and channels ? a role that we?ll refer

SharePoint Services (WSS) #.# ? a component of Microsoft Windows Server...find that MOSS appealed to a broad range of business people...compared with other products, such as EMC Documentum, IBM FileNet P#...one senior IT manager at a Fortune ### enterprise that had

EXECUTIVE SUMMARY Companies are adopting a more data-centric approach to...and virtual private networks (VPNs), as well as implement new technologies, like virtual...TRANSITIONAL MEASURES AND STRATEGIC VISION A shift in thinking from today...infrastructure-dependent security models to a more data-centric approach means

traditional qualitative research modes, such as focus groups, don?t currently...structure of qualitative research from a variable-cost, per-project basis...cost, per-project basis to a fixed-cost ?all you can...statistically projectable answers applicable to a larger universe of buyers. In

can?t ignore these tools as a means of engagement. However, given...Development RECOMMENDATIONS Young Consumers Require A Subtle Touch NOTES & RESOURCES Forrester...of social media to create a profile of an audience?s...considers social media to be a way of life (see Figure

the table. Whether you?re a System z### or z# shop...letters. If you?re considering a z## upgrade in the short...nice-to-have? enhancements into a shorter list of truly improved...I know that mainframes are a solid business for IBM, but

have so far hit on a significant opportunity that we see...the home audio market. Once a large, multifaceted industry, the home...audio business has fragmented into a high-end component market and...high-end component market and a cheap market for iPod docks

Management Professionals EXECUTIVE SUMMARY Qwest, a telecommunications company located in North...opportunities. In response, Qwest created a business process center of excellence...business process center of excellence ? a centralized business process management (BPM...with documenting standards and creating a process repository. This center of

## years, Forrester has been a thought leader and trusted advisor...the US SMB sector jumped a remarkable ##% ? and the number...EDGE OF MAJORITY ADOPTION Software-as-a-service (SaaS) is gaining momentum...But concerns are also growing as the technology begins to cross

WAN). Here, bandwidth is at a premium, and links are often...premium, and links are often a fraction of the gigabit LAN...line: Your WAN has become a critical asset, so you better...and many organizations are facing a bandwidth shortage. In fact, mirroring

stressing networks beyond their capacity. As the network manager, you once...throughout your data center. However, as you begin to increase network...not bandwidth ? it?s latency. As a result, you?ll need to...network managers are challenged by a myriad of evolving network requirements

Every Day April ##, #### A Guide To Getting Started On...KM) professionals need to get a handle on multiple WCM issues...unanticipated issues. Organizations should employ a two-step process when starting...Make Pre-Vendor Selection Activities A Two- Step Process Step #

an IT service provider in a competitive environment. Consumers of IT...internal and external customers, have a growing range of options beyond...internal IT department ? including software-as-a-service (SaaS), turnkey packages from...Solution To Complexity: Positioning IT As A Solutions Broker A Multisource Governance Framework Mitigates Complexity

technology markets are in for a modest adjustment, followed by the...followed by the beginning of a new eight-year cycle of...Will Not Hurt Tech Markets As Much As The #### Downturn Pockets Of...Tech Buyers Than SMBs Build A New Plan Around The Changed

Professionals EXECUTIVE SUMMARY According to a Forrester survey, storage equipment and...against each other, with price as the primary differentiator. This strategy...have bought their storage from a single vendor. While this might...MOST RECENT PURCHASES CAME FROM A SINGLE VENDOR According to a Forrester survey, more storage decision

on the #### security agenda. As a network manager, you?re eager...and we now see that a quarter of enterprises are fully...successful? You should: #) build a business case based on securing...security colleagues; #) kick off a three-stage deployment process with

Near Field Communication (NFC) offer a much faster way to initiate...way to initiate payments with a mobile phone than SMS or...mobile network-based technologies, providing a clear improvement over earlier mobile...of the same adoption hurdles as other new payment systems. Product

SUMMARY With the rise of a new global IT ecosystem that...global IT ecosystem that places a huge premium on partnerships, tech...value with them. The solution? A new client-centric business model...IT providers will continually recalibrate a dynamic portfolio of CFIN projects

capturing actual project data in a central repository and trained estimators...estimators to consult the repository as a standard part of the estimating...and provides its estimators with a key resource to make EDS...time but also to turn a profit. This ups the ante

techniques; and #) revise estimates as knowledge improves. A few enlightened shops also upgrade...Practice No. #: Revise Estimates As Knowledge Improves Forrester?s Estimation...y ? December #, #### ? Establish A Portfolio Of Estimation Practice s...development professional claims to have a good track record estimating certain