##% of US online households a year ago. This growth is...growth is slated to continue, as nearly half of consumers say...public wireless access is also a contributing factor. Still, while consumers...factor. Still, while consumers express a desire to be able to

one or two leisure trips a year ? have different attitudes and...take three or four trips a year (moderate travelers) and frequent...five or more leisure trips a year. These differences can provide...An uncertain US economy and a falloff in the number of

one-on-one interactions create a map of topical hotspots among...####, Forrester analysts have fielded a steadily growing number of client...This set of inquiries provides a window into the growing mindshare...green IT, which Forrester defines as: IT suppliers and their corporate

with persistence and patience, obtain a better balanced deal with Oracle...that focus maximum leverage on a few key issues. The adoption...s database and/or middleware as the enterprise?s strategic platform...Best Practice No. #: Assemble As Much Leverage As You Can Best Practice No

usage of new technologies ? such as Social Computing and mobile devices...Related Research Documents ? Business Context: A Better Way To Define An...shake their heads in dismay as one ECM initiative after another...mangers ? regularly describe their initiatives as too costly, poorly adopted, or

helps, but does not provide a complete solution. Moreover, technology alone...application vulnerability management (AVM) as an ongoing process, and focus...of Technologies and Services Developing A Comprehensive AVM Program RECOMMENDATIONS Strategic...firewalls and network vulnerability scanners. As these products mature and IT

procurement organization wanted to create a central contract with Oracle that...BUs). The sourcing director wanted a statewide agreement with Oracle but...proposal that his organization buy a large number of user licenses...issue these to the BUs as needed. First, the state?s

estate, and the public sector. A worsening economic climate will up...companies through various interactions such as inquiry, advisory, and briefings. Related...in the ?Enterprise Solutions For A Project-Based World? series. by...specter of increased regulation emerges as a complex reality across all industries

important new usage scenarios such as program-based trading and are...OF CONTENTS In Search Of A Definition For Events What Can...Do They Differ? Events Play A Key Role In Operations And...Making Sense Of Sensor Dat a ? September ##, #### ? Comparing Business

and other remote channels, such as mail, phone, and catalogs. In...importance compared with traditional channels, as an increasing number of consumers...is an additional channel, not a substitution. Nevertheless, retailers should cherish...shoppers who combine multiple channels, as they spend the most, are

EXECUTIVE SUMMARY Unisys recently announced a new strategic direction that moves...the IT market is undergoing a transformation that will fundamentally change...executives at the unveiling of a new strategic direction for the...Unisys has recognized that without a fundamental shift in direction, it

are making compliance and security a top issue for their organizations...and touches on issues such as corporate culture, data collection policies...DATA PRIVACY IS FAST BECOMING A C-LEVEL CONCERN According to...CONCERN According to data from a recent Forrester survey, ##% of

Vendor Management Professionals EXECUTIVE SUMMARY A large European bank was considering...bank was considering adopting Oracle as its enterprisewide database choice, but...one that is usually classified as ?not up for negotiation.? The...for negotiation.? The bank had a firm policy, but Oracle would

job done ?including embracing mistakes as new programs are tested out...out. SOCIAL COMPUTING NEEDS BOTH A BUSINESS STRATEGIST AND A COMMUNITY EXPERT Just as you may have managers for...media programs, you?ll need a team to manage your Social...your Social Computing programs. Running a community is a challenge ? you?ll have to

received many insightful questions during a recent webinar on the subject...dependencies addressed? #. When should a portfolio rating/ranking/proceed/not...traction across our client companies as a governance process best practice ? in...governance process best practice ? in a recent Forrester survey of ###

IT and the business. From a structural perspective, we found that...size businesses (SMBs) view themselves as Solid Utilities, whereas only ##...are focused on solid execution. As noted above, two-thirds of...respondents view their IT organizations as Solid Utilities or Trusted Suppliers

management software tools; they require a consultative sales approach covering all...the BSM solution effectively in a more sophisticated market and prepare...oriented IT decisions and acts as the foundation for business-metric...improvement projects, others are adopting a longer-term BSM strategy ? applying

adoption of online communities ? such as social networks and online forums...networks and online forums ? attracts a range of marketers. But to...branded network; or #) deploy a combination of both. Sadly, many...Should Drive The Decision Build A Community When You Want To

to-day security operations and a greater level of participation in...decisions. Today?s CISO plays a pivotal role not only in...their organizations. They also need a new set of skills to...this report, Forrester drew from a wealth of analyst experience, insight

firms. # We also took a closer look at the CxPi...there wasn?t much of a difference across all of the...with their banks in a branch (see Figure #-#...it comes to interacting with a person ? either at a branch or over the phone

by compliance mandates more than a desire to create a world-class security operations center...specialize in specific aspects of a wider SIM solution or have...The market is growing at a strong clip, and Forrester estimates...## billion. # There are a variety of reasons for adopting

security technologies; #) part of a security suite or single-vendor...offered to provide them with a summary of its results (this...question ordering, and non-response. As with all survey research, it...FORR www.forrester.com For a complete list of worldwide locations

have an enormous value for a brand. Marketers should now include...OF CONTENTS Customer Value Needs A Makeover Social Value: Take Consumer...Social Value Driver #: What A Consumer Does Driver #: The...The Reach And Value Of A Consumer?s Connections Recognize Your

policy in your company: #) a security officer; #) a network manager; #) senior-most...technologies; #) being part of a security suite or single-vendor...to gather information? ? When making a decision to purchase security products...survey, we provide them with a summary of its results (this

February ##, #### Recruitment Automation: A Consolidating Market That?s Ripe...Business Process & Applications Professionals Includes a market sizing forecast EXECUTIVE SUMMARY...SUMMARY Recruiting top talent is a corporate necessity recognized by business...market ? based primarily on software-as-a-service (SaaS) subscription revenues ? is

EXECUTIVE SUMMARY Social technologies, such as blogs, networks, and wikis, already...networks, and wikis, already attract a significant percentage of online Europeans...keenest to join networks such as MySpace, while online Germans were...the future. Social Technographics provides a comparable benchmark for marketers to

data networks are making up a greater portion of IT spend...populace within the enterprise and a continuing push for a more seamless mobile experience. Forrester...and other access technology consider a multinetwork-capable mobile access solution...tools. Mobile VPNs are currently a niche technology marketed to highly

EXECUTIVE SUMMARY Most emerging companies, as well as a lot of established ones, are...research channel. Forrester has developed a briefing checklist to help analyst...BRIEFINGS AREN?T HOPE IN A POWERPOINT One of the first...time spent together can build a mutually beneficial, ongoing relationship. #

Spending Is At Risk In A Downturn RECOMMENDATIONS Four Investment Priorities...CMO Investment Priorities For #### As US Economic Slowdown Looms, Top...economy may be heading for a slowdown, business- to-business (B#B...whether top marketing execs were as enthusiastic as, or more cautious than, our

plan to spend less by a wide margin. ? Measurement is top...in ####. They told us: ? A better online experience is top...####. Increasing Web site usefulness ? as evidenced by the goal of...of adding functionality ? comes in a close second at ##%. Making

Data Services EXECUTIVE SUMMARY Operating a data center not only requires...of people who have deployed a variety of tools, but it...but it also calls for a variety of processes and best...demands, IT should act like a service provider with the continuous

understanding of the technology and a mistrust of the organizations that...and tangible benefits and when a trusted organization is behind the...that with careful planning and a clearly defined benefit, the public...robustly authenticate the identity of a person, and its incorporation into

customer experience professionals must provide a seamless experience with applications that...USER EXPERIENCE Most RIAs ? such as calculators, comparison engines, and configurators...applications that help users complete a single aspect of an overall...task-based RIAs can provide a wealth of benefits, including more

Expedia, eDreams, and Atrapalo ? shows a consistent failure to provide effective...ON THE RUNWAY Spain is a very good market for the...take at least one trip a year for leisure or personal...behind this good news lurks a potential problem for travel sellers

using the Web site of a destination marketing organization (DMO) or...using the Web site of a DMO or CVB. # That...Americans, roughly the same number as those who report planning trips...Web sites seem geared for a tech-savvy audience ? but they

#### Who Wants To Buy A Mobile Internet Device? by Charles...experience on the go in a highly pocketable device. To assess...align products and content with a clear application focus. TABLE OF...More Willing To Pay RECOMMENDATIONS A Strong Application Focus Will Matter

that will be delivered by a healthier employee population. But more...own? And once employers offer a solution, are they prepared to...and wellness management programs from a single vendor. Based on discussions...in disease and wellness management as part of their overall healthcare

offsets, and offer green travelers a wider variety of payment options...Influential Niche Today And Represent A Larger Future Group RECOMMENDATIONS How...Travel Online Survey, Q# ####, a study of #,### US...#). With almost five times as many environmental stories published in

they?d most like on a variety of industry Web sites...In this document, we take a closer look at what consumers...For this document, we took a closer look at consumers? expectations...lists? Product videos. To get a richer picture of consumers? online

intellectual property. Technology Populism is a wake-up call that forces...will be paramount. Consider this a call to action. TABLE OF...information technology adoption has followed a familiar pattern of experimentation and...tech marketers now quickly dismiss as a bygone Web #.# (see

dirt in the data ? such as professional survey takers ? erode the...good online panels actually deliver as much accuracy as they give up. Market research...cost. MARKET RESEARCHERS ARE IN A QUANDARY OVER INTERNET DATA COLLECTION...with traditional research modes such as phone, mail, or face-to

Vendor Management Professionals EXECUTIVE SUMMARY As costs in India rise and...must understand the insulation techniques as well as the newest pricing tactics in...these inflationary pressures. Today, however, as those pressures intensify, providers are...to charge their clients more. As sourcing and vendor management experts

they?d most like on a variety of industry Web sites...In this document, we take a closer look at what consumers...For this document, we took a closer look at consumers? expectations...expectations for bank sites. By a landslide, user ratings/reviews take

we expect them to make a priority of improving email sophistication...open and click-through rates as their biggest challenge for the...million email addresses cite it as one of their top challenges...and not surprisingly this is a particular priority for marketers with

at enterprise risk management (ERM) as a component of their corporate analyses...portfolios based on corporate behavior. As more information related to corporate...and toy recalls are just a few important examples of industrywide...etc. ? will continue to be a challenge. ? Growing difficulty justifying GRC

how well each site supported a user trying to sign up...for an email alert about a popular news topic. Overall, the...fixing problems like text legibility, a commonly documented problem with a known solution. THE NEW YORK...to all of its content ? a clear signal that consumers are

they?d most like on a variety of industry Web sites...In this document, we take a closer look at what consumers...For this document, we took a closer look at consumers? expectations...price comparison tools came in a close third (see Figure #

cobranded with the (RED) campaign, a philanthropic effort to combat HIV...social responsibility marketing appeals to a brand-loyal group of US...Age of Style for PCs, as they empower deep self-expression...employing both visual styling and a message of values. Dell and

offer the tools needed in a growing consumer-driven health marketplace...executives have long made privacy a top priority, but it hasn...Must Show That Privacy Is A Priority NOTES & RESOURCES We analyzed...PROTECT THEIR PRIVACY ONLINE Visiting a health plan Web site is

THE ?TOOLS OF CHAOS? FOR A REASON Enterprise computing is often...west of Web #.#. As they find value at a personal level, a common tendency is to look...are: ? Web-based productivity apps as alternatives to Microsoft Office. A host of new vendors like...easier to work together on a single copy of a document stored in the cloud