Forrester Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.
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Month of 2007-12-01:
Name Date
It's Time For Hotels To Offer Traveler-Written Reviews On Their Web Sites It 2007-12-31
review sites like TripAdvisor attract a sizable audience, travelers feel some...make hosting reviews look like a minefield for hotel eBusiness executives...hotel for their needs for a particular trip so that they...are one element that influences a traveler?s booking decision, but
Top Market Researcher Predictions For 2008 Top Market Researcher Predictions For 2008 2007-12-31
of online metrics come to a head with the Interactive Advertising...amid fears of diminishing quality, as more and more market researchers...search growth metrics show almost a ##% discrepancy in numbers from...two companies. IAB, which wants a committed date for these two
SWOT Analysis: Microsoft Unified Communications, Q3 2007 SWOT Analysis: Microsoft Unified Communications, Q3 2007 2007-12-31
an excellent position to win a substantial share of the unified...How will it differentiate? With a holistic product set delivering instant...and video features ? all with a wide array of device support...of device support. Competitors such as Cisco, Google, and IBM will
Sprite Invites Teens To Its Mobile Social Yard Sprite Invites Teens To Its Mobile Social Yard 2007-12-31
Professionals EXECUTIVE SUMMARY To reach a primarily teenage and young adult...team created The Sprite Yard ? a mobile social network that allows...and calendars with their friends as well as immediately redeem codes found on...their phones. While Sprite has a compelling brand for teenagers and
Online Bill Pay's Last Mile Online Bill Pay 2007-12-31
Product Management Professionals EXECUTIVE SUMMARY As annual growth rates for online...achieve this, banks must use a combination of hand-holding when...high-touch follow-up; and a business model that values bill...become bill pay penetration among a bank?s online users ? a statistic that overlooks the critical
Neoris Is A Strong Performer In SAP Implementation Services Neoris Is A Strong Performer In SAP Implementation Services 2007-12-28
former IT organization of Cemex, a cement manufacturing company, is a relatively new company spun off...quite young. But it gained a ton of valuable experience doing...of the reasons Neoris scores as well as it does in this Wave...among which it has established a good reputation. Companies seeking SAP
HCL Is A Strong Performer In SAP Implementation Services HCL Is A Strong Performer In SAP Implementation Services 2007-12-28
technical implementation and support area, as opposed to the process consulting...projects and innovative SAP software-as-a-service (SaaS) solutions to medium...strong infrastructure expertise makes it a strong choice for buyers that...rollout work. It is also a strong option for clients seeking
Fujitsu Is A Strong Performer In SAP Implementation Services Fujitsu Is A Strong Performer In SAP Implementation Services 2007-12-28
SAP implementation services business through a combination of organic growth and...services companies that is certified as a global SAP services partner, a global SAP technology partner, and...global SAP technology partner, and a global SAP hosting partner. Given...practices, however, Fujitsu is not a strong choice for truly global
Wipro Is A Leader In SAP Implementation Services Wipro Is A Leader In SAP Implementation Services 2007-12-28
global rollout capability. Wipro has a strong track record of doing...in these sectors, Wipro is a strong choice for clients in...end-to end implementation engagements as well as buyers that require just technical...December ##, #### Wipro Is A Leader In SAP Implementation Services
BearingPoint Is A Leader In SAP Implementation Services BearingPoint Is A Leader In SAP Implementation Services 2007-12-28
Professionals EXECUTIVE SUMMARY BearingPoint has a heritage of strong strategy and...strategy and process consulting. Today, as BearingPoint continues to contemplate and...SAP IMPLEMENTATION SERVICES BearingPoint is a global SAP implementation provider with...of an implementation. BearingPoint is a good fit for: ? Public sector
IBM Is A Leader In SAP Implementation Services IBM Is A Leader In SAP Implementation Services 2007-12-28
capability. The provider has had a strong relationship with SAP for...worth upwards of $### million as well as smaller engagements targeted to the...in ####) and has had a deep relationship with SAP for...Certified across the life cycle as a services, technology, and hosting partner
Satyam Is A Leader In SAP Implementation Services Satyam Is A Leader In SAP Implementation Services 2007-12-28
Professionals EXECUTIVE SUMMARY Satyam has a strong overall value proposition in...value proposition in addition to a long track record with SAP...its pricing is reasonable, and a large number of clients were...scale, global technical implementations across a number of SAP products. Given
Infosys Is A Leader In SAP Implementation Services Infosys Is A Leader In SAP Implementation Services 2007-12-28
in these sectors, Infosys is a very strong choice for clients...December ##, #### Infosys Is A Leader In SAP Implementation Services...##, #### # Infosys Is A Leader In SAP Implementation Services...In fo sys is clearly a top choice fo r SAP
How Large Enterprises Approach IT Infrastructure Consolidation How Large Enterprises Approach IT Infrastructure Consolidation 2007-12-28
leveraging virtualization liberally, are just as likely to use green power...to use green power solutions as traditional, and are willing to...IT-To-BT Transformation Is A Key Driver For IT Consolidation...Get Started Now With Efficiency As Your Goal WHAT IT MEANS
Capgemini Is A Leader In SAP Implementation Services Capgemini Is A Leader In SAP Implementation Services 2007-12-28
the implementation life cycle to a variety of industries. The provider...of industries. The provider has a particular focus on EMEA, in...end implementation services. Capgemini has a ##-year history as a global SAP services partner and...criteria (see Figure #). With a strong overall value proposition and
Softtek Is A Strong Performer In SAP Implementation Services Softtek Is A Strong Performer In SAP Implementation Services 2007-12-28
Its nearshore capability is also a strong and positive differentiator. But...Indian pure plays can offer. As Softtek?s China facilities, scheduled...fit for buyers that: ? Require a nearshore SAP implementation services option...So for clients that want a nearshore Latin American or European
Intelligroup Is A Strong Performer In SAP Implementation Services Intelligroup Is A Strong Performer In SAP Implementation Services 2007-12-28
of SAP services, and although a relatively small provider, because of...engagements, and is certainly not as global as some of the other larger...consumer packaged goods verticals . ? Require a provider that is almost wholly...focused on provisioning SAP services. As clients increase their focus on
Cognizant Is A Strong Performer In SAP Implementation Services Cognizant Is A Strong Performer In SAP Implementation Services 2007-12-28
with that growth this year as well. So far, Cognizant is...in these sectors, Cognizant is a very strong choice for clients...December ##, #### Cognizant Is A Strong Performer In SAP Implementation...##, #### # Cognizant Is A Strong Performer In SAP Implementation
Five Trends That Will Shape The IT Security Profession In 2008 Five Trends That Will Shape The IT Security Profession In 2008 2007-12-28
and IT compliance have existed as three distinct disciplines, but many...areas. # CISOs will play a critical role in helping their...in helping their organizations adopt a unified approach to these disciplines...under the IT GRC umbrella. A critical initiative in the transformation
CSC Is A Leader In SAP Implementation Services CSC Is A Leader In SAP Implementation Services 2007-12-28
choices for firms ultimately seeking a fully outsourced SAP solution in...which CSC manages the infrastructure as well as the application. CSC IS BEST...### employees through organic growth as well as acquisitions like its purchase of...technical capabilities, but, except in a few key verticals, is still
Accenture Is A Leader In SAP Implementation Services Accenture Is A Leader In SAP Implementation Services 2007-12-28
SAP implementation space, has had a deep relationship with SAP for...don?t use Accenture for a pure low-cost delivery technical...in EMEA, although Accenture has a healthy presence worldwide. Accenture generates...##% annually through organic growth as well as acquisitions like the recent Pecaso
Deloitte Is A Leader In SAP Implementation Services Deloitte Is A Leader In SAP Implementation Services 2007-12-28
of an implementation. DELOITTE IS A BEST FIT FOR HIGHER-VALUE...delivery resources. Deloitte has had a global services partnership with SAP...see Figure #). Deloitte has a strong focus on methodology and...focus on methodology and value as evidenced by offerings like its
The Forrester Wave™: SAP Implementation Providers, Q4 2007 The Forrester Wave™: SAP Implementation Providers, Q4 2007 2007-12-28
Sourcing & Vendor Management Professionals Includes a Forrester Wave? EXECUTIVE SUMMARY Forrester...cusp of the Leaders category as their practice continues to flourish...that both use Latin America as their primary low-cost delivery...growing SAP capabilities. Intelligroup, also a Strong Performer, though quite small
TCS Is A Strong Performer In SAP Implementation Services TCS Is A Strong Performer In SAP Implementation Services 2007-12-28
service partner designation. TCS has a long and distinguished track record...America, Latin America, and Europe as well as in Asia Pacific, it is...local support no matter where a client is based. TCS is...is extremely global and has a long and distinguished SAP track
What's Holding Back Mobile Services For US Travel? What 2007-12-27
standardization across platforms and providers, as well as travelers? own price-sensitivity and...have not yet exploited, such as checking into or out of...checking into or out of a hotel or using phones as boarding passes or hotel room...Pioneers Lay The Groundwork For A Business Case Developing New Services
Five Trends That Will Shape The Business Process And Applications Profession In 2008 Five Trends That Will Shape The Business Process And Applications Profession In 2008 2007-12-27
project. Yet many point to a lack of insight into future...of insight into future trends as an inhibitor to their effectiveness...and two center around becoming a more business-process-oriented organization...# and tech populism; software-as-a-service (SaaS); business process centers
Which Personalization Tools Work For eCommerce — And Why Which Personalization Tools Work For eCommerce — And Why 2007-12-27
Web site personalization has been a hot eCommerce topic for years...and Netflix execute it in a turnkey, efficient, and effective way...turnkey, efficient, and effective way. As evidenced by these success stories...needs to be the case, as personalization is now easier then
Are Employer-Sponsored Health Benefits Eroding? Are Employer-Sponsored Health Benefits Eroding? 2007-12-27
in turn, is contributing to a slow erosion of benefits, continued...in employee cost sharing, and a steady migration toward account-based...sponsored health benefits is not as calamitous as news reports often imply. Even...#). The last one was a peak in ####, so if
How To Evaluate Business Value For Unified Communications How To Evaluate Business Value For Unified Communications 2007-12-27
Unified communications (UC) generates interest as a potentially important business tool to...connects desktop collaboration technologies, such as presence, email, instant messaging, and...easily, and reduces overhead such as travel and conferencing expenses. TABLE...UC Is Important For Creating A Fully Converged Workplace UC Improves
US IT Market Outlook And Summary: Q4 2007 US IT Market Outlook And Summary: Q4 2007 2007-12-27
economy and growing fears of a recession in ####, Forrester has...Growth In US IT Investment A Weaker US Economy Will Drive...#.#% In ####, Half A Point Less Than In ####...In #### RECOMMENDATIONS Prepare For A Tech Market Downturn, But Expect
Business Context: A Better Way To Define An ECM Strategy Business Context: A Better Way To Define An ECM Strategy 2007-12-27
December ##, #### Business Context: A Better Way To Define An...be frustrating. Tangible needs such as IT cost reduction, system and...often describe their ECM initiatives as too costly, poorly adopted, or...of most ECM woes is a lack of understanding of business
Major Analyst Evaluations Are The Weakness Of AR Teams At Services Vendors Major Analyst Evaluations Are The Weakness Of AR Teams At Services Vendors 2007-12-27
analyst relations (AR) teams have a tough job at services vendors...objectives and performance targets at a comparable level to their counterparts...of enough major analyst evaluations. As there are significantly fewer of...that classified their primary business as software, services, or ?multiple? to
Accelerate Your Retention Management Strategy Accelerate Your Retention Management Strategy 2007-12-27
easy to overlook retention management as a back-office job best left...knowledge management practices. But creating a retention management strategy is hard...Follow Multiple Steps To Define A Retention Management Strategy Once Defined...Research Documents ? Business Context: A Better Way To Define An
Top Consumer Technology Predictions For 2008 Top Consumer Technology Predictions For 2008 2007-12-27
competitors, gave partner AT&T a much-needed halo of cool...Facebook raced past MySpace.com as the social network of choice...more about laying foundations ? such as the steady expansion of North...or continuing inevitable growth, such as Windows Vista, social networking ecosystems
Cognos Acquisition Puts IBM In Thick Of BI Race Cognos Acquisition Puts IBM In Thick Of BI Race 2007-12-27
planned acquisition of Cognos comes as little surprise following SAP?s...solutions (BPS) have consolidated rapidly as a result of significant moves by...four? vendors, only IBM lacks a significant enterprise applications play, but...IBM moving in that direction as well. Forrester believes that the
Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters Online Bill Pay 2007: Understanding The Mindset Of Holdouts, Fence-Sitters, And Quitters 2007-12-27
What about the rest? Citing a preference for check writing and...future adoption picture is not as bleak as it may seem ? non-adopters...Adopters To Pay Bills Online A Preference For Biller Sites And...s site. Related Research Documents ? A Five-Step Action Plan To
Wipro Has The Potential To Become A Market Leader For NGOSS Wipro Has The Potential To Become A Market Leader For NGOSS 2007-12-24
the potential to establish itself as a leading player in the market...systems (NGOSS). The company provides a true end-to-end portfolio...further supports its portfolio with a strong ecosystem of partnerships with...provides telecom market players with a set of methodologies to design
There Are Three IT Architectures, Not One There Are Three IT Architectures, Not One 2007-12-24
SUMMARY Forrester launched Organic IT as the ideal IT architecture in...recognition of this vision of a highly shared, automated, and virtualized...for large scale workloads such as massive Web sites, high- performance...to ####, when we introduced a vision of a highly shared and automated IT
The Future Of Enterprise Applications The Future Of Enterprise Applications 2007-12-21
Meanwhile, globalization, rapid market change, a changing workforce, and regulations have...agile and usable applications into a business imperative, which means that...##, #### ? Why You Need A Long-Term Apps Strateg y...and customer relationship management (CRM) as well as industry-specific applications like claims
Cable Companies Should Follow Comcast's Lead In SMB Services Cable Companies Should Follow Comcast 2007-12-21
Services EXECUTIVE SUMMARY Comcast inked a deal with Microsoft to offer...## employees. The deal represents a maturing of the small and...communications solutions, and creating software-as-a-service (SaaS) offerings. COMCAST AND...customer support. The service is a win-win-win for everyone
The Forrester Wave™: Enterprise Governance, Risk, And Compliance Platforms, Q4 2007 The Forrester Wave™: Enterprise Governance, Risk, And Compliance Platforms, Q4 2007 2007-12-21
For Security & Risk Professionals Includes a Forrester Wave? EXECUTIVE SUMMARY Forrester...IBM was judged to be a Risky Bet. In addition to...Documents ? Successful GRC Strategy Requires A Federated Approac h ? April #...boundaries. This involves moving toward a federated organizational structure, where GRC
How Employers Measure Disease Management How Employers Measure Disease Management 2007-12-21
heart disease are eating up a growing share of US health...share of US health expenditures. As a result, employers are boosting their...OF CONTENTS Chronic Conditions Are A Driving Force In Rising Health...Professionals # CHRONIC CONDITIONS ARE A DRIVING FORCE IN RISING HEALTH
Trends: Business Rules Platforms 2008 Trends: Business Rules Platforms 2008 2007-12-21
now offer business rules. Third, a new wave of market consolidation...of market consolidation is beginning as major platform suppliers make their...for collaboration with businesspeople and a wider range of choices from...wider range of choices from a stronger roster of vendors. THE
Who Forms The Next Wave Of VoIP Consumers? Who Forms The Next Wave Of VoIP Consumers? 2007-12-21
but this isn?t translating as quickly into purchases of VoIP...nearly flat since #### at a little more than ##% of...with Verizon, and Skype experienced a two-day service outage ? one...VoIP topped out at ##%, a significant increase from the ##
Enterprise Architecture? What's In It For Me? Enterprise Architecture? What 2007-12-21
EA?s value is challenging: As a strategic activity, it doesn?t...of other IT activities, such as implementing new business capabilities through...the value of EA to a variety of stakeholders. The key...shortlist of must-have goals: a project delivered on time and
The Forrester Wave™: Email Marketing Service Providers, Q4 2007 The Forrester Wave™: Email Marketing Service Providers, Q4 2007 2007-12-20
For Interactive Marketing Professionals Includes a Forrester Wave? EXECUTIVE SUMMARY The...SUMMARY The email market is a mature one. Vendors provide similar...all want to establish email as the pillar of a multichannel marketing program. Forrester evaluated...identified Responsys and e-Dialog as standouts, thanks to their solid
Responsys Continues Its Email Reign Responsys Continues Its Email Reign 2007-12-20
email, RSS, or mobile. With a smaller staff and fewer clients...services arm, however, isn?t as established as those of other vendors. RESPONSYS...for the second time in a row. The ambitious vendor hasn...email while trying to make a play for the online marketing
Steady Going For Acxiom Digital Steady Going For Acxiom Digital 2007-12-20
Professionals EXECUTIVE SUMMARY Acxiom Digital, a division of customer and information...services for marketers that require a full-service relationship. Although its...DIGITAL PROVIDES STRONG DELIVERABILITY WITHIN A FULL-SERVICE SOLUTION In ####...SERVICE SOLUTION In ####, Acxiom, a $#.# billion customer and
e-Dialog Is A Boutique Solution For Email Excellence e-Dialog Is A Boutique Solution For Email Excellence 2007-12-20
Marketing Professionals EXECUTIVE SUMMARY Although a small, autonomous email service provider...marketers focus on relevance with a proprietary methodology and practical features...and-drop segment design and a workflow tool that shows marketers...services team, strong management, and a sound vision. E-DIALOG HELPS
Epsilon Hangs On In The Leader Category Epsilon Hangs On In The Leader Category 2007-12-20
snags, Epsilon serves marketers with a feature-rich platform, tool kits...for multichannel dominance is still a work-in-progress. EPSILON SUITS...vendor?s position is not as solid as in past Forrester Wave evaluations...solutions. Security is fast becoming a hot-button email issue ? and
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