Forrester

Forrester Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester provides companies with rigorous research, practical ideas, and objective guidance to help them thrive on technology change. Research topics include Automotive, Financial Services, Healthcare, IT Security and Spending, and Media and Entertainment, to name a few.
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Month of 2007-04-01:
Name Date
How Consumers Use Social Computing For Health How Consumers Use Social Computing For Health 2007-04-30
Result: more transparency in healthcare, a trend that health plans and...seniors having been diagnosed with a medical condition. So are sick...and Gen Xers diagnosed with a medical condition used Social Computing...Seniors ? use Social Computing technologies, a far cry from the adoption
How Social Computing Changes The Way You Sell Travel How Social Computing Changes The Way You Sell Travel 2007-04-30
peer-to-peer connections, such as blogs, wikis, and social networks...the way you sell travel. As travelers forge connections and share...Computing will catalyze and aid a shift in online travel from...age of Social Computing is a lot harder than it used
Key Vendor Takeaways On Business Service Management Key Vendor Takeaways On Business Service Management 2007-04-30
TRENDS EXECUTIVE SUMMARY We published a Forrester Wave on business service...March ####. It has generated a lot of interest in the...the results of our evaluation as reprints, there have been dozens...Forrester Wave provides clients with a predefined list of important selection
The Bottom Line: IT Management Software The Bottom Line: IT Management Software 2007-04-30
EXECUTIVE SUMMARY IT is now a fundamental support of business activities...an unpredictable user experience and a failure to reduce overall service...management database (CMDB) have emerged as the two central pillars of...of IT management software tools. As IT finally enters the industrialized
Topic Overview: Banking Platforms Topic Overview: Banking Platforms 2007-04-30
continuously changing business environments and a flood of new requirements, while...already started to move toward a new banking platform, others still...requires thorough preparation, based on a business foundation and a clear set of IT requirements...for renewal. The path to a shortlist is based on requirements
Shattering The Offshore Captive Center Myth Shattering The Offshore Captive Center Myth 2007-04-30
SUMMARY The trend of establishing a firm?s own facility ? known...firm?s own facility ? known as a ?captive center? ? in locations like...own facility versus outsourcing to a third party are flawed. Our...by personal reasons such as an expatriate employee?s urge
EA Groups Need To Prepare The Ground For Next-Generation Architectures EA Groups Need To Prepare The Ground For Next-Generation Architectures 2007-04-30
large, small companies are represented as well (see Figure #-#...end of the spectrum, about a quarter of the EA groups...application architecture and data architecture as key architecture areas (see Figure...the ## surveyed firms show a focus on reactive governance in
Transforming IT With Strategic Measurement Transforming IT With Strategic Measurement 2007-04-30
are times when internal (M&A, change in strategy) and/or...organization is always challenging, but as a number of IT organizations have...IT organizations have discovered, using a strategic measurement and management framework...Strategic Objectives Define The Destination A Self-Assessment Provides The Start
The Bottom Line: The European Telecom Industry Is Entering A New Phase The Bottom Line: The European Telecom Industry Is Entering A New Phase 2007-04-30
Study buying and customer behavior. A new generation of consumers and...friendly services. Customers will force a shift in the ways services...European Telecom Industry Is Entering A New Phase by Rolf M...European Telecom Industry Is Entering A New Phase # ? ####, Forrester
Topic Overview: European Retail Financial Services Topic Overview: European Retail Financial Services 2007-04-27
in most European markets have a growing choice of information sources...sources. Digital technologies have unleashed a range of new information and...online. # The result is a fragmenting audience for mass media...media and the growth of a range of new information sources
Attracting The Retirement Dollars Of Australian Baby Boomers Attracting The Retirement Dollars Of Australian Baby Boomers 2007-04-27
Australia?s baby boomers represent a key and lucrative market thanks...at servicing this market online ? a measure of which is how...firm came even close to a passing score for online user...Australia?s Baby Boomers Are A Key Segment For Financial Services
You've Got Encrypted Email You 2007-04-27
solutions. Organizations should look to a solution that fits in with...SECURE EMAIL Email confidentiality is a growing concern. According to Forrester...but many do not have a mandated method to do so...organizations that don?t have a company standard for secure email
Software AG To Acquire Additional SOA And BPM Capability Software AG To Acquire Additional SOA And BPM Capability 2007-04-27
SUMMARY Software AG has taken a major step toward its goal...toward its goal of becoming a $# billion-plus software company...the middleware market from both a financial and a geographical perspective. More importantly, the...BPM and SOA features in a combined product suite. TARGET AUDIENCE
Building Lasting Customer Loyalty Building Lasting Customer Loyalty 2007-04-26
value of creating and keeping a loyal customer. New customer acquisition...consumer: ? Values price at least as much as brand. Fifty percent of consumers...national brands don?t generate a lot of trust. Only ##...customer advocacy ? the perception that a firm does what is best
A Five-Step Action Plan To Help Banks Compete With Biller Sites For EBPP Users A Five-Step Action Plan To Help Banks Compete With Biller Sites For EBPP Users 2007-04-26
#### | Updated: May ##, #### A Five-Step Action Plan To...sites, banks need to undertake a five-step action plan to...payments, offer eBill alerts, and ? as a last resort ? offer financial incentives...Hold Back eBill Viewing RECOMMENDATIONS A Five Step Action Plan To
How To Design The Right Channel Mix How To Design The Right Channel Mix 2007-04-26
SUMMARY Customer experience professionals have a wide array of customer interaction...and changing ? needs of customers as they complete the tasks that...get started, stakeholders should build a prioritized list of business goals...and behaviors, and start developing a user-centered design process and
US Government IT Spending Plans For 2007 US Government IT Spending Plans For 2007 2007-04-26
government will continue to face a number of basic IT management...of basic IT management challenges as it t