Forrester

future spending. This quarter saw a five point aggregate rise in...by optimism about the future as our expectations index grew ##...OUTLOOK FOR FUTURE SPENDING GROWS As part of Forrester?s ongoing...in the quarter. After gaining a scant #.# points in

required. Each dashboard will present a set of metrics relevant to...there is to measure ? such as staff hours or bug reports...hours or bug reports ? without a framework for these measures. The...for these measures. The result? A lot of metrics, but no

support for sophisticated, multipage experiments. As demand for better testing tools...testing tools grows, we expect a rush of activity from a wide variety of vendors. TARGET...their use of experimentation ? specifically A/B and multivariate testing ? to...respondents said they currently conduct A/B or multivariate tests on

goal of finding and buying a laptop for less than $#...would serve personal uses such as email, household bookkeeping, word processing...of our ## tests, scoring a # or # would result...or # would result in a grade of ## or higher

group is equally important, and a disproportionate allocation of the CIO...on one specific area, such as on issues inside their own...critical but neglected interactions, such as working closely with a peer business group or executive...this into practice, however, requires a paradigm shift in how CIOs

continue to embrace mobility at a rapid pace to provide employees...worker who is rarely at a desk and requires information on...desk two to three days a week; and #) the instrumented...to monitor, track, and control a firm?s assets. While most

Reference Checks Were Surprisingly Negative As part of our Wave evaluation...criteria. Pegasystems was the exception, as it provided three positive references...## references did not have a full deployment with a core insurance application. These ##...in pilot mode, had built a noncore application, or were using

continues, but it is taking a long time to work out...interested in WS-BPEL but as yet have done relatively little...vendor survey, although it ranks a little bit higher on the...SOA) and Web services specifications, as well as to guide architects and application

financial analysis ? it is not as simple as doing the math and making...and making the call on a standalone basis for individual projects...governs capital versus expense or a mix of the two decisions...limited to: ? The establishment of a threshold for capitalizing IT projects

to guide the design of a Web site. While the resulting...primary persona. Firms should pick a primary persona that is mainstream...hardest to satisfy. After creating a design that satisfies the needs...marketing professional HOW TO PICK A PRIMARY PERSONA Persona creation efforts

s Consumer Forum #### included a panel of senior managers from...s #### Consumer Forum featured a panel of senior managers from...this success? Leichter points to a design process that specifies business...to replace several hyperlinks on a brokerage page with a single button, click-through rates

of whether to go with a homegrown, open source, or commercial...firms that require support from a larger vendor and full-featured...multimedia in the context of a larger app. # The result...IS AN INCREMENTAL PATH TO A BETTER USER EXPERIENCE App dev

and among, local offices; create a globally representative site committees; and...follow five tactics to create a more streamlined global Web organization...Web sites are built on a one-size-fits-all global...fits-all global template. But a design that?s appropriate in

and help engage prospects. And, as marketing uses technology to increase...of this series, Forrester introduced a framework for assessing lead management...prospect behavior. But, less than a one- third use applications ? like...VP of field marketing at a multibillion-dollar high-tech company

Adoption Study data EXECUTIVE SUMMARY As consumers? ennui and desire for...and nurtured by those consumers as well as by the companies that market...create organic brands will find a way to market that keeps...Social Computing Reveals Cracks In A Brand?s Facade Fixing The

continues, but it is taking a long time to work out...SOA) and Web services specifications, as well as to guide architects and application...the specification is worthless. Conversely, as more vendors implement it and...The industry has fallen into a peculiar pattern of discussing the

SUMMARY Google recently acquired JotSpot, a startup best known for its...pay more attention to Google, as both appliances and software-as- a-service (SaaS) will play important...architecture professional GOOGLE ACQUIRED JOTSPOT, A STARTUP FOCUSED ON WIKI-BASED...wiki startup JotSpot. JotSpot was a small (approximately ## employees, with

IBM began to move toward a solution for this problem when...support the delivery of information-as-a-service (IaaS). Although several vendors...IaaS). Although several vendors such as BEA Systems, Informatica, Oracle, Sybase...IBM now offers. IBM has a long road ahead to include