|
Name
|
Date
|
|
|
|
|
ProQuest acquires WebFeat.
|
2008-03-15 |
ProQuest gave itself a great big Valentine#;s gift...manager Jane Burke. ProQuest said a new platform incorporating the respective...Burke said, "it has become a necessity." As libraries buy more databases, they...buy more databases, they need a tool that enables them to |
|
|
Indianapolis PL gets partial settlement.
|
2008-03-15 |
announced that it has reached a settlement with some of the...underground parking facility, which served as the foundation for the six...will continue to pursue damages as a result of the "acts and |
|
|
Union gains in Jackson Cty., OR; LSSI agrees to negotiate after NLRB complaint filed.
|
2008-03-15 |
the union that formerly represented a majority of its workers. In...Marc Stefan explained that when a new employer takes over from...new employer takes over from a previous entity that operated with...previous entity that operated with a unionized workforce, as long as a majority of the workforce is |
|
|
Unusual library merger in NJ: two-campus community college joins Burlington County system.
|
2008-03-15 |
unique collaboration: the library at a two-campus community college has...an online catalog for about a decade, because the systems were...with the merger idea at a local Chamber of Commerce meeting...merger will be evaluated after a one-year pilot. "We have |
|
|
Borders advances the superstore.
|
2008-03-15 |
foot store offers not just a cafe and a community space with stage but...stage but also innovations like a staffed Digital Center for customers...offer people with shared interests a site to gather and socialize...the strategic plan of many a library," observed Katherine Gould, director |
|
|
The future of the honey bee is in Defra's hands.
|
2008-03-15 |
But Defra has turned down a request to put #m [pounds...#m [pounds sterling] towards finding a solution. Investing #m [pounds sterling...moneywell spent. But there#;s a better reason why we should...They contribute ###m [pounds sterling] a year to the economy through |
|
|
Russian Standard builds momentum.
|
2008-03-15 |
vodka brand, launched last October. A TV campaign is launching on...launch and continue to establish a brand proposition within the market |
|
|
True dedication to Budweiser.
|
2008-03-15 |
its latest Budweiser campaign marks a "new direction for the brand...is launched next month, includes a TV ad with an outdoor...print advertising and online activities A trade communications push will follow...Budweiser and encouraged to text a number to find out what |
|
|
Olde English gets new look.
|
2008-03-15 |
the packaging to attract new consumers and give the brand a contemporary fed. "Olde English has strong brand equity so keeping |
|
|
S&N is first brewer to add widgets to lager.
|
2008-03-15 |
A new lager widget said to...lager widget said to create a smoother drink is the latest...launch of these products is a milestone in development for the...S&N described the widget as its biggest innovation for the |
|
|
Heineken makeover.
|
2008-03-15 |
the Heineken Cup rugby tournament. The cans are loosed on a keg-style design and reinforce the fact that Heineken is |
|
|
Bulmers' pear posters.
|
2008-03-15 |
sterling] behind the pear variant of its Bulmers brand with a notional two-week poster campaign. Two ads will be displayed |
|
|
Esquire ads for rum.
|
2008-03-15 |
Jamaican rum Appleton Estate is to run a six-month campaign in men#;s mag Esquire. The ads |
|
|
Cappuccino for oldies.
|
2008-03-15 |
is targeting older consumers with a cappuccino-flavour addition to its...Easter and will be promoted as an ideal aperitif over ice...to add to coffee after a meal. |
|
|
35m [pounds sterling] global push for Grant's whisky.
|
2008-03-15 |
UK. It has also unveiled a new look, keeping the whisky...triangular bottle but giving it a more masculine and premium feel...creating cut through and developing a stronger emotional resonance with consumers...and heritage." The brand had a good Christmas in the UK |
|
|
Drinks industry slams 'booze cruise' budget.
|
2008-03-15 |
now pay more tax on a bottle of wine than anywhere...inflation, equating to ##p on a bottle of wine. He also...spirits duties, slapping ##P on a bottle. "The only winner in...be robbing their hands together as consumers go looking for cheaper |
|
|
Touch of Fruit gets brighter branding.
|
2008-03-15 |
the overall Volvic brand with a #m [pounds sterling] marketing spend...year, is hoping to secure a bigger share of the still |
|
|
Twinings brews up a new taste and image.
|
2008-03-15 |
## new flavours, backed by a #m [pounds sterling] marketing push...recipes containing "all natural ingredients", a first for a major tea brand, claimed UK...Moment of Calm consists of a line of infusions with "relaxing...invigorating" tastes, while Cleanse is a selection of infusions and green |
|
|
First Fairtrade lolly launched by The Co-op.
|
2008-03-15 |
The Co-op is launching a raft of premium lollies and...and banana smoothie sticks, have a healthy slant with a focus on high fruit juice...includes more indulgent products, such as Italian-inspired mascarpone & Lemoncello ice...mascarpone & Lemoncello ice cream and a tiramisu ice cream made with |
|
|
Benefiber boosts sales with caplets.
|
2008-03-15 |
brand Benefiber is kicking off a #m [pounds sterling] campaign in...###,### [pounds sterling] brand as it enters its second year...second year in the UK. As part of the UK push...store and on-pack promotions as well as online activity and events. [ILLUSTRATION |
|
|
Mamma Mia! deal.
|
2008-03-15 |
Maltesers has signed a deal to sponsor this summer...is promoting the deal with a #m [pounds sterling] push, including...shoppers the chance to win a holiday every year for life. |
|
|
Muller 1 a Day is returning to the small screen this month as part of a 2.2m [pounds sterling] push that will include revamped packaging to show the yoghurt counts towards the recommended 5-a-day.
|
2008-03-15 |
[ILLUSTRATION OMITTED] Muller # a Day is returning to the...the small screen this month as part of a #.#m [pounds sterling] push...counts towards the recommended #-a-day. Muller has updated the...the design of the # a Day four-pack sleeves to |