Business & Industry

and underpants inside out after a week to prolong their wear...be fragrant (probably) thanks to a new development from Unilever. According...burst upon movement to deliver a "just-washed fragrance" for up...wash their clothes more often, as with its Dirt is Good

Waitrose is introducing a range of ##cl bottles as part of a pledge to increase its range...wine by ##%. The Vin a Deux brand consists of eight...combat binge drinking. "Drinking Vin a Deux will dispense with that...the need to finish off a full bottle," said Waitrose wine

The Balvenie distillery has released a ##-year-old single malt to celebrate its master distiller

for its DraughtKeg format on a good summer and the rugby...and the rugby this year as it rolls out the concept...Thresher and Makro but following a successful trial period it will...May, and providing we have a good summer this year, the

over-ice category by launching a low-calorie Bulmers cider and...low-calorie Bulmers cider and a new flavour under its Jacques...said to taste the same as Bulmers Original, which has ###...in the same pint bottle as Original but with lighter-coloured

Val d#;Orbieu is launching a new late-harvest dessert wine...launch will be supported with a neck-collar promotion offering consumers...consumers the chance to win a trip to the Languedoc.

month. The company says it will be the first in a series of "exciting activities" for the brand this year. An

the Essex-based Sandyford winery, a rose from Hampshire producer Wickham...rose from Hampshire producer Wickham, a white wine from Sussex vineyard...Sussex vineyard Carr Taylor and a sparkling wine from Welsh winery...from Welsh winery Glyndwr. "Despite a challenging vintage last year I

A Pinot Grigio is set to...wine is said to have a fresh apple and pear aroma

will be spent on sponsoring a summer tapas festival, a programme of press tastings and...programme of press tastings and a press and outdoor advertising campaign...launched in September. "Rioja has a huge awareness in the UK...in the UK, which is a great platform to Launch from

Singaporean lager Tiger is launching a poster campaign to highlight its...of four images all depict a cargo ship leaving Singapore for...Singapore for the UK with a load of Tiger beer and...The company will also run a competition with Metro offeringthe chance

impulse and indulgence. The bitesize treat, which was backed by a #.#m [pounds sterling] push, clocked up sales of ##

campaign. McCain Summer Wedges with a Hint of Pesto has been...Pesto has been signed up as the official product for Gastro...outdoor eating. Activity will include a roadshow to ### major retailers...to ### major retailers and a ###,### [pounds sterling] national

and Mark Foster to front a #.#m [pounds sterling] marketing...three face & bodywash products and a hand lotion, which have been...sterling] in its first year. "As male consumers continue to spend...last year and account for a ##.#% share of the

cinema campaign forms part of a #m [pounds sterling] push to...then be combined to create a third. The execution, which breaks...into the deodorants category with a raft of NPD backed by...raft of NPD backed by a ##m [pounds sterling] ad spend

and artisan foods, is launching a three-strong range of Fruit...range of Fruit Cheese preserves as part of its cheese accompaniments

Greencore is putting a multimillion-pound budget behind the...of the multiples, but offer a quality and depth of range...It comprises British classics, such as cottage pie and cauliflower cheese...cottage pie and cauliflower cheese, as well as Italian and Asian dishes--all

for Persil that gives clothes a just-washed smell for up...burst to release new fragrance as clothes are worn. Unilever will...mums with the brand on a more emotional level. [ILLUSTRATION OMITTED...across all its marketing, featuring a boy in a Spider-Man costume that still

is back on air with a new TV ad for its...relaunched Airwaves brand. Kick Up A Gear, which includes on-pack...of Airwaves last November in a bid to stay ahead of

with the Rainforest Alliance with a three-week cinema campaign over...scheme. Its five-minute film, A Tale of Two Continents, runs...## April before Horton Hears a Who!, The Spiderwick Chronicles, Inkheart

made with ###% fish fillet, as well as peas and sweetcorn, while the...build the credentials of pollock as a mainstream alternative to cod, following...is being expanded to include a ##-pack and will benefit...pack and will benefit from a #.#m [pounds sterling] spend

A Hong Kong-based global conglomerate...UK bottled water market with a new brand it claims will...will plug the gap for a "truly English offering". Hutchison Whampoa...this month, and backed by a ###,### [pounds sterling] marketing

adult soft drinks market with a #m [pounds sterling] media spend...this April supporting the launch a new range and the rebranding...lemonade. The label will feature a #;Since #####; logo to high...mixers. It will be rebranded as Lightly Sparkling in the next

foray into UK retail in a bid to tap into the...into Tesco now, is beingpositioned as a "super-premium" option with all...Maple Walnut, Pana Cotta and a White Peach & Redcurrant variant in...said the brand would fill a gap in the market for